Creativity: Generating Ideas through Technology and Storytelling

Reverse brainstorming

A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist

93% positive reviews (234)

5,738 students

Audio: Spanish, English, French, Italian, Portuguese, Turkish

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About the video: Reverse brainstorming

Overview

“One of the best ways to narrow a problem and reduce its complexity is to use inverse brainstorming. In this lesson I tell you how.”

In this video lesson Daniel Granatta addresses the topic: Reverse brainstorming, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.

Partial transcription of the video

“One of the key factors in creating innovative ideas is identifying a significant problem to solve. Often. the challenges we face seem insurmountable as the underlying causes may be out of our control or too grasp entirely. This makes it crucial to focus on aspects of the issue that are within our sphere of influence. There are various cultural. systemic. and other complex factors at play that render addressing this issue nearly insurmountable on an individual level. Despite these challenges. such topics often emerge prominently in advertising campaigns targeting a younger audience. question...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creativity: Generating Ideas through Technology and Storytelling

Level: Beginner
93% positive reviews (234)
5738 students
8 units
25 lessons (3h 55m)
2 downloads

Category
Marketing & Business
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling

Daniel Granatta

A course by Daniel Granatta

Teacher Plus

Consultant / Advertiser / Engineer / Anthropologist

Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.

For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.