Creativity: Generating Ideas through Technology and Storytelling
Ideas, stories, concepts, formats and executions
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: Ideas, stories, concepts, formats and executions
Overview
“I'll tell you what advertising concepts are, the difference between ideas and formats, and what is an execution. ”
In this video lesson Daniel Granatta addresses the topic: Ideas, stories, concepts, formats and executions, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.
Partial transcription of the video
“We've reached a pivotal point in the course. Throughout all previous lessons. we've seen why technology is becoming invisible and why we should have a certain ethics when using it. both from the perspective of who use it creatively and from those who create it. We have explored various storytelling tools. identified technologies we can utilize. and outlined the problems we can address. Now. in this unit. it's time to apply everything we've learned. it's time to put into practice everything we've learned. Perhaps a question on your horizon is why this course is called Innovative Ideas when s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity: Generating Ideas through Technology and Storytelling
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Category
Marketing & Business -
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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