Creativity: Generating Ideas through Technology and Storytelling
Problem selection
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: Problem selection
Overview
“Once we have broken down our big problem, it is time to select the most important, those with whom you identify with, and then compare them with your work team.”
In this video lesson Daniel Granatta addresses the topic: Problem selection, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.
Partial transcription of the video
“Once we've managed to break down our gigantic problem into smaller ones—whether they're issues in the place we live or problems within the product categories we work with—it's crucial to prioritize and select which these problems to address first. Typically. this involves assessing each issue’s urgency and potential on users. And if you work in advertising. you might wonder if this isn't a task for planners. I'd say yes. but and creatives should collaborate closely. not work separately and merge presentations last minute before meeting a client. and not in parallel. waiting to combine both ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity: Generating Ideas through Technology and Storytelling
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Category
Marketing & Business -
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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