Creativity: Generating Ideas through Technology and Storytelling
Seenapse
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: Seenapse
Overview
“Another tool to find better associations for your stories is Seenapse, here I will talk about it.”
In this video lesson Daniel Granatta addresses the topic: Seenapse, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.
Partial transcription of the video
“As we saw in the previous lesson, one of the great utilities of mental maps is put into play all the associations that with respect to various concepts, we have inside the head . However, one might think that working like this, is limited by the information that one possesses or that is capable of remembering at a certain time. That's why it's useful, on occasion, to work in company of other people. And I do not specifically mean to work side by side but what would happen if we could access the mental associations that other people have in their heads. That's just what I'm going to talk abo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity: Generating Ideas through Technology and Storytelling
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Category
Marketing & Business -
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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- 5,650 students
- 25 lessons (3h 55m)
- 6 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
