Creativity: Generating Ideas through Technology and Storytelling
Seenapse
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
About the video: Seenapse
Overview
“Another tool to find better associations for your stories is Seenapse, here I will talk about it.”
In this video lesson Daniel Granatta addresses the topic: Seenapse, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.
Partial transcription of the video
“As we saw in the previous lesson. one of the great utilities of mind maps is to engage all the we have regarding various concepts in our heads. However. one might think that working this way is the information one possesses or can recall at a given moment. That's why it's useful at times to integrate new research findings or seek input from others to expand the scope of our mental maps and foster creative To work alongside others in an entirely new way. Imagine being able to tap into the mental associations exist within another person's mind. This precise concept will be explored in this le...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity: Generating Ideas through Technology and Storytelling
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Category
Marketing & Business -
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling

Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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