Creativity: Generating Ideas through Technology and Storytelling
The engineers who did not know about storytelling
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: The engineers who did not know about storytelling
Overview
“When an engineer does not know how to tell stories, the stories he tells are what the software he has just created allows him to do.”
In this video lesson Daniel Granatta addresses the topic: The engineers who did not know about storytelling, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.
Partial transcription of the video
“[Music] As we saw before one of the roles of technology was to fill the gaps that a place can have at a certain time or a natural catastrophe and if you remember, I told you about some of the efforts very interesting that are being done in this regard by companies like Tesla, Google and Facebook and I would like to rescue to the latter because it is a great example of the point I want to illustrate in this lesson. The fact that on many occasions the people who create the technology build stories depending on what technology allows them instead of what a good story would suggest. The example...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity: Generating Ideas through Technology and Storytelling
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Category
Marketing & Business -
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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- 5,649 students
- 25 lessons (3h 55m)
- 6 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
