Digital business consultant Karla Covarrubias shares some key resources to perfect your e-commerce skills
More than ever, digital or e-commerce has become of primary importance for all types of brands, businesses, and services. Whether your product or service is digital or physical, it is essential to migrate your business to an e-commerce model to increase success opportunities.
E-commerce and marketplace consultant Karla Covarrubias (@antareskcm) has over 15 years’ experience in the industry and has collaborated with brands such as BBVA and Coca-Cola. She shares some tools to help us move our business to a digital environment.
How do you apply the Canvas model?
This business model is useful when you are first establishing your business. The below video explains how it works and how to apply it to your project.
On this free web page, you will be able to create your own business using the Canvas model. You can engage in brainstorming and team collaborations and use attractive functions such as templates, mobile phone syncing, and more.
On this website, you will find loads of resources and articles about e-commerce. The main categories are design, management, marketing, SEO, analytics, and Amazon.
In this blog, available in many languages, e-commerce giant Shopify shares all sorts of practical tips to improve your online shop’s performance.
Hacking Marketing, by Scott Brinker
This book promises a set of agile practices to make marketing smarter, faster, and more innovative. They will help you master aspects of marketing in a contemporary setting, focused on customer experience. It’s an excellent read, even if you are not directly involved in marketing.
If you want to learn more, sign up for Karla’s course, E-commerce: Launch Your Online Business, and learn to create and manage your first online shop, migrating your business to the digital world.
English version by @acesarato
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