
Motion Graphics: What Is It and What’s It For?
Learn what differentiates motion graphics from animation, and why it is such an effective branch of design Today, motion graphics is a branch of design that is becoming increasingly popular. It’s now known that people pay more attention to videos than still images, even if those videos are just simple GIFs that move very little. If you’re a graphic designer, sooner or later you will come across a client who will ask you to create a piece that requires motion graphics. Learning to do so is sure to help you stand out among the competition. Find out more about this branch of design below. What is motion graphics? Motion graphics is essentially a type of animation. However, it has a different purpose. The term “animation” can refer to all sorts of techniques used to make images move, such as those seen in animated films and series. In this sense, animation is a basic component of narration and storytelling. Instead, motion graphics is a particular type of design, which applies movement to certain elements in a composition in order to capture the viewer’s attention. In this video, you can see some examples of motion graphics created by Guillermo Zapiola (@guillermo_zapiola):





























