Dieter Rams’ 10 Principles of Good Design

Delima pays tribute to the work of Dieter Rams with an illustration series

Dieter Rams (Germany, 1932) is a universal reference in the world of industrial designers. A key representative of the functionalist movement, his work stands out for its minimalism and adherence to the philosophy, “less, but better”.

10 Principles of Good Design

While contemplating what constitutes good design, Dieter Rams proposed the following 10 principles or commandments that each of his own designs abides by:

Through Haus Der Riso, an art collective based in Munich, Delima is working on a series called “Good Design”, creating vector illustrations that pay tribute to Rams and his principles, almost 50 years after he first proposed them.

Each illustration shows an object designed by Rams. Below you can check out some of the illustrations featured in the series:

1. Good design is innovative

2. Good design makes a product useful.

3. Good design is aesthetic.

4. Good design makes a product understandable.

5. Good design is unobtrusive.

6. Good design is honest.

7. Good design is long-lasting.

8. Good design is thorough down to the last detail.

9. Good design is environmentally friendly.

10. Good design involves as little design as possible.

Discover more work from Haus Der Riso on Instagram, where you will learn more about pieces both by Rams and other industrial designers.

You may also like:

–What Is Industrial Design?
–Screen Printing Tutorial: How to Make Handmade Packaging
–Charles and Ray Eames: 5 Iconic Works