Instagram Tutorial: 3 Tips to Help You Market Your Fashion Brand
Discover how to develop your Instagram strategy, with practical tips from fashion brand consultant André Boffano
Take advantage of this social media platform and the tools it offers to build your personal brand online and make your business more commercial.
Discover how to develop your Instagram strategy, with practical tips from fashion brand consultant André Boffano
Learn the tricks to create an attractive profile and position your professional presence on Instagram, with Alex de Marcos Social networks like Instagram have become a global showcase for artists from all over the planet: through our feed, we can access the talent of literally thousands of illustrators, designers, craft experts, and more. So, for a creative who wants to get noticed, mastering Instagram's tools to reach as many people as possible offers extraordinary opportunities. In the following video tutorial, illustrator Alex de Marcos (@alex_de_marcos) gives us some essential tips on how to position our illustrations on Instagram, taking advantage of the different functionalities the app offers. Discover them below:
Create an illustrator profile on Instagram that makes your work stand out and attract new clients, with a little help from the illustration agency Pencil A social media profile has become the new cover letter for creatives across all fields, especially illustrators. It serves as an intuitive, free, and attractive way to present your portfolio of work. Instagram, being so easy to use and having such a wide reach, is among the best options you have available. It is a great way for people to discover your illustration work. To help you make the most of your illustrator profile on Instagram, Sandra López–from the illustration agency Pencil (@Pencil)–shares some key tips to help you make wise decisions and reach as many people as possible. Discover Sandra’s tips in the following video:
Wondering when to post on Instagram? Boost your Instagram engagement by posting at the right times. A lot of articles like throw cool sounding words around like: target audience, posting schedule, social media strategies. But they can't give you a concise answer to the question asked since ancient Babylon: "When is the Best Time to Post on Instagram?" I got you! Well, sort of...! Hang on!
Discover expert tips to start taking good Instagram pictures by learning the basic rules of composition Mina Barrio (@minabarrio) is a product photographer who specializes in phone photography to take striking images for Instagram. She knows how to create expressive compositions that convey meaning and enhance the value of products showcased in the image. In this tutorial, she teaches five fundamental steps to improve your photo compositions with Instagram in mind.
2 simple tricks to take original photographs in highly photographed spaces and succeed on Instagram, by photographer Emilio Chuliá We all want to immortalize our trips and be able to share them with our family and friends: the immediacy of social networks, such as Instagram, has made things much easier and nowadays we can almost make a live visual diary of all our adventures. However, it is difficult to find an original angle in those places that everyone visits, so many times you end up taking photos very similar to the other hundred, thousand or hundred thousand that have already been taken there. To activate your creativity and look for a new perspective, photographer Emilio Chuliá has two simple tips that will help you get special and original photos using only your cell phone.
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Learn composition tips to take expressive photographs with your phone, discover trending styles, and how to increase engagement
Learn to showcase your professional creative brand on Instagram with these photography, video, and marketing tutorials
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Follow these expert dos and don'ts for building a great portfolio and sharing your work on Instagram
Learn these beginners' tips to make the most out of this social network, with Mina Barrio
Photographer Sandra Holmes shares a list of the Instagram accounts she goes to for inspiration when planning trips Slowly, the time is approaching to start traveling again. I'm one of those people who starts preparing weeks before a trip. I want to make the most of my vacation before I’ve even started packing my bags. I begin sorting out books, guidebooks, and brochures, and use Pinterest to gather interesting information. I also read books and watch movies that immerse me in my destination's atmosphere. This is all part of my creative routine that not only helps me organize my trip logistically, it's also preparation for documenting my travels through photography.
Discover how to make your creative profile stand out on Instagram with experts in illustration and marketing When an illustrator shares their work on Instagram, they are showing off their style, techniques, and creativity. It might seem like a spontaneous choice, a random photo to fill their feed, but what lies behind this decision? Dedication and hard work. Illustrators who manage their personal brand on Instagram know that the road ahead can at times seem more like a maze. However, their passion for what they do drives them to try out new tools and explore new ways to connect with their followers on social media.
Enjoy these incredibly creative cake designs by artists with large followings on social media Cake designing is a decorative baking technique that proves you can eat something with your eyes. Even the most greedy, those who never say no to trying something sweet, would probably be left speechless in front of such masterpieces and hold back for a minute. These artistic creations deserve time to appreciate their colorful look, rich in textures and endless details. Creative bakery is also perfect for a visual channel such as Instagram. By visiting the #cakedesign hashtag, you can get lost among the number of real masterpieces, in all styles and from all over the world.
Learn the basic settings needed to encode your animation projects so that you can share them online, with Dan Zucco One of the most exciting parts of creating an animation is the final step: getting to share your work with the world. To do that, you’ll need to encode and upload it to an online platform like Instagram or Vimeo, where it can be enjoyed by your followers and be discovered by new viewers. Dan Zucco (@dan_zucco) is a freelance 3D art and motion director who produces 3D content for commercials, events, and social media. In this tutorial, he shows you how to use Adobe Media Encoder to prepare and encode your animations so that they’re ready to share online.
Learn how to produce creative Instagram Reels from scratch and succeed on social media, with Vix Meldrew Vix Meldrew is an educator specializing in social media and personal branding who helps people and brands build communities using Instagram. Her work as a professional content creator and influencer consultant led her to establish Grow & Glow, a community of creators and founders that empowers others on their brand-building journey. In this tutorial, Vix shares four fundamental tips to create successful IG Reels. Find out more in the video.
Photographer Alfonso Acedo recommends some of his favorite culinary photographers, food stylists, and home economists Technology never stops evolving, but we have not yet invented a way to send scents through Instagram. That means that sight is the sense that photographers and food stylists must stimulate to make a particular dish or drink appetizing. Alfonso Acedo (@altheo) is one of those professionals who parks the lens of his camera at the dinner table, turning gastronomy into his muse and delighting our senses with mouthwatering compositions. His work is exquisite, but we are hungry for more, so we asked him to recommend some of the food stylists we need to follow on Instagram. Warning: don't read this post on an empty stomach.
Use these formulas and exercises by Dot Lung to create effective Instagram story sales posts Being able to create sales posts for your Instagram stories is an important way to engage with your audience and generate revenue and traffic. Mother of Social Media Dragons Dot Lung has run campaigns and built social media channels for clients like Facebook, Wix, and OFF Festival, and she’s developed a proven method for generating brand awareness and building meaningful audience relationship. In her English-language Domestika Live on February 3, she will explain the crucial role that sales posts play in driving revenue and traffic, and why they are an essential part of any marketing campaign. If you miss the Live, you will be able to find an archived version of it to enjoy later.
Get the most out of these fun vertical 30-second videos. Instagram Reels launched in August 2020 and, since then, many Instagrammers have started using these new short—think 15 or 30 seconds—vertical videos. It is the perfect format for creative minds and suitable for scenarios where fast, visual, and easy-to-assimilate content is preferred. If you haven't tried them yet, I'll teach you in these simple steps how to start making your own reels on Instagram.
Learn the most effective ways to connect and engage with your audience and network on Instagram, with Dot Lung An active and engaged Instagram following is considerably more valuable than a large and inactive following so knowing how to maximize engagement is key to any successful Instagram account. With countless contradictory messages, It can be difficult to understand what strategy to adopt when interacting with people on social media. That is why social media expert and Mother of Social Media Dragons Dot Lung has created this tutorial to explain the best ways to up your engagement.
Get more visibility so that your illustrations reach more audience, whatever your style Instagram has its secrets and it is not every day that we can access them. Although many artists and influencers swear that it was enough to upload some videos to their networks to become a success, the truth is that there are techniques and ways of working that allow us to obtain greater visibility. In these free classes you will be able to access the advice of experts who have managed to get the most out of the network and who are now using its popularity to make a profession of their passion. To watch each class, just click on its red title. Enjoy!
Photographer Pati Gagarin works for clients including Vogue España, Google and Adidas. In this Domestika Challenge, she improvises a Knolling from scratch.
Get inspired by the most successful craft artists of the Domestika community in 2020 Craft has acquired many followers, but the image it evokes can be old-fashioned and doesn’t reflect the many possibilities it offers. For this reason, crafts are often considered an unsung category of the creative world. The best way to learn about this art form is by exploring what contemporary craft artists are doing to innovate and rejuvenate old techniques like embroidery, ceramics, collage, and crocheting. The possibilities are endless, and we are here to prove it. Reset and change your Instagram feed, with images from creatives from around the world that will surprise and inspire you to take on a craft. Kathrin Marchenko (@kathrin_marchenko) Inspired by fashion and haute couture, Moscow textile artist, Kathrin Marchenko, uses tulle and colorful threads as a canvas and creates art pieces with 3D effects.
Learn how to work on your photo captions and structure your Instagram posts with Pati Gagarin
Domestika's Instagram followers share the artists that have surprised them in 2020 Social networks are bursting with creative talent waiting to be discovered. This rings especially true for illustration, an art form that, increasingly, helps us connect with our own tastes and deal with difficult circumstances with humor. You simply can never follow too many illustrators on social media, and that's why we have created a list of artists you need to discover before the end of the year. Willian Santiago (@williansantiagodg) A vibrant and explosive color palette is the hallmark of this Brazilian illustrator who combines digital and analog techniques in his works.
This tool will show you which colors you use the most on your Instagram profile Color can be a window to your personality and an essential tool to create visual harmony. Use it correctly, and you'll be able to convey emotions and messages in a much clearer fashion. It doesn't matter if your Instagram account is personal, professional, or you are representing a brand: if you take color seriously, you need to explore Color Kuler, a service that analyzes the most prominent colors in the images you post on your feed, giving you a good idea of what palette represents you, and greater control over what your profile looks like. Try this tool, discover the colors your followers associate with you, and compare it with others.
Manage and optimize your brand’s social media activity with top suggestions from an expert Hana Klokner (@hanajayklokner) is a social media marketing specialist who works with major companies like Amazon, the United Nations, GLH Hotels, and smaller personal brands. In her Domestika course, Hana helps build a community management strategy and establish effective relationships with followers and customers using popular social media platforms. To ensure you build a thriving community around your brand and are on top of your social media strategy, Hana recommends using some practical tools and apps to make this job more manageable.