How Do You Create a Portfolio on Instagram?

Follow these expert dos and don'ts for building a great portfolio and sharing your work on Instagram

As a photographer, and as a creative in general, building up a portfolio is an essential first step if we want to give exposure and visibility to our work. Although there are specialist websites and digital portfolios like Behance that can be useful platforms to demonstrate our skills by sharing examples of our quality creations, another essential tool is social media networks.

Here, Instagram has positioned itself as a favorite social network among photographers for prioritizing visual content and as a very easy way to update followers with your latest works.

After studying architecture, photographer Pati Gagarin (@patigagarin) discovered that her true passion was photography. Her talent, style, and determination saw her develop as a professional photographer who’s collaborated with brands such as Adidas, Reebok, Vogue Spain, Google, Fjord, 7up, and Aperol.

For Pati, one of the tools that she’s used the most in her career as a photographer has been social networks, which she uses to create a striking portfolio and build up a visual narrative around her works.

In this exclusive article for the PRO community, Pati shares everything you need to know to build a strong portfolio on Instagram. Using these tips, you can start taking advantage of the benefits that this social media platform offers for creatives.

But before diving into dos and don’ts, here she explains what a portfolio is: