4 Online Courses to Become an SEO Expert

Learn digital content optimization techniques from the experts and expand your brand’s reach

In the information-saturated, interconnected world we live in, SEO - Search Engine Optimization - fulfils an essential role: optimizing content for search engines.

The written word is a fundamental tool for the development of any brand. Every company relies on text to communicate itself to the world, to start connecting with potential customers, and to reinforce its existing relationship with consumers.

And behind the search results we see every day that lead us to brands, is SEO. It makes our lives easier, shows the most relevant content, and is capable of bringing us the answers to all our questions. It also serves as a sales strategy, helping a brand to build authority and connect with specific audiences.

Knowing the rules of SEO and applying them to a website allows a company to increase traffic from search engines organically, i.e. for free. No need to invest money in advertising to attract visitors, which is especially helpful to those who sell online.

To help you understand the knowledge you need to become an expert in digital content and SEO, we have selected four courses with renowned experts. In these courses, you will learn marketing strategies for online business and how to rank on Google and social media.

To learn more details about what each course offers, just click on the title. And, at the end of the post, don't miss an amazing tutorial to learn how to use Google Analytics and Search Console. Let's get to it!

Basic Principles of SEO, a course by Natzir Turrado

With just a little you can do a lot to gain visibility on Google says SEO consultant and digital analyst Natzir Turrado (@n_turrado_ruiz). He has spent nine years guiding big brands and start-ups and increasing their traffic during the all-important growth phase.

In this course, you will learn how to become visible on Google and improve the organic positioning of your website using different SEO techniques and strategies - such as content creation and optimization - to attract more traffic through keyword searches.

Introduction to Marketing for Online Businesses, a course by Jorge García Gómez

The digital world offers great opportunities for all types of businesses, such as allowing them to remain open 24/7. The consultant and co-founder of Marketing Paradise, Jorge García Gómez (@jorgegarciagomez), is an expert at turning e-commerce into profitable, scalable, and sustainable projects.

In this course, you will learn how to create marketing strategies for online businesses in a practical and organized way, starting from the strategic theory to the execution of your project. With Jorge’s help, you will define your target audience, learn about the formats available to build your online store, and discover how to choose the most appropriate channels to highlight and promote your project.

SEO and SEM: Positioning Strategies in Google, a course by Juan Gonzalez Villa

Google search results can determine the success or failure of a business, so it’s essential to understand how this search engine works. This is what Juan González (@juangonzalezvilla) does for a living, having been an SEO consultant for almost a decade. Since 2013, he has been helping his clients to position themselves better and gain more visibility on Google, either through audits, specific actions, or long-term strategies.

In this course, Juan will teach you how to get the most out of Google, making your product or service known and attracting more customers. With him, you will explore all the possibilities offered by the search engine and create, step-by-step, an SEO and SEM positioning plan.

Development of a Digital Media Plan, a course by Foncho Ramirez-Corzo

Making your way in the world of digital media investment can be daunting. The director of marketing and social media at Neo Ogilvy (Spain), Foncho Ramírez-Corzo (@cholutions), is the best person to show you all the steps you need to successfully manage clients.

SEO Tutorial: What and How to Measure in Google Analytics and Search Console

A good SEO strategy gets us into the top positions on search engines like Google. The first step to achieve your organic goals is to define them clearly and know how to measure them. But what metrics and tools are essential to position your brand on the search engine?

In the following video tutorial, SEO consultant Natzir Turrado (@n_turrado_ruiz) gives details on how to use Google Analytics and Search Console to find out how your website is doing.

Did you like this list? Check out similar courses and start optimizing content for online business.

And to learn more about SEO and Copywriting, don't miss this post.

English version by @marguerite_camu.

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