10 Free Classes to Learn How to Sell Your Brand Online

Learn online marketing strategies, from the basics of eCommerce to social media copywriting with these classes

Digital marketing has revolutionized business and entrepreneurship. It has enabled small companies and individuals to carry out marketing campaigns without the need to invest large sums (as was the case with traditional platforms), making it possible for small brands to appear alongside well-established giants.

Anyone with passion and a great idea can set up their own viable business—the trick is having a solid action plan that taps into your creativity. You need to identify your strong points, establish your objectives, create a profitable niche, and set milestones to ensure long-term sustainability.

By delving into the world of digital marketing, you can discover the best way to sell your brand or product, identify and define your strategy, and find out how to better understand your users and what they are looking for.

To help you get started, we're sharing ten free lessons led by marketing experts that'll help you explore those strategies and find ways to maximize your brand's success.

To access each class, simply click on the red title.

Free class: Understanding Social Media Copywriting

Writing for social media is different from other forms of copywriting. In this video lesson, Paul Anglin addresses what those differences look like, as well as similarities with other formats. You can make your words work harder on social channels by understanding the restrictions and the opportunities of the platforms.

Find out all about these principles by watching this class, taken from his course Copywriting for Social Media, in which you’ll learn how to write effective copy to attract and engage your brand's audience.

Free Class: Pricing and Budgeting

Pricing work can be a daunting task for artists. In this lesson, illustrator and business owner Louise Lockhart will show you her basic calculations for working out how much to spend on your product and how to work out what to sell it for.

The lesson is taken from her course From Illustrations to Merchandise: Market Your Artwork, in which you’ll discover the design process behind building an identifiable brand and creating products with your artwork to sell online.

Free Class: Creating an Effective Website 1

Your website is a crucial element of your digital strategy, and this is precisely where business and marketing coach Alice Benham begins her course. In her lesson she’ll walk you through how the three elements of your digital strategy (purpose, value, frequency) apply to your website, so you can begin to consider what this looks like for you. You’ll learn why websites are so important and how we use them to grow our businesses.

The lesson is taken from the course Digital Marketing Strategy: Build Your Online Presence, in which Alice teaches you simple but effective methods to grow your business online.

Free Class: The Basics of eCommerce

"eCommerce is your shop front to the world. It’s open twenty-four hours a day, seven days a week. This is your opportunity to reach a global market with relatively low risk and cost," says eCommerce and digital marketing consultant Ellie Rivers. So what do you need to think about when setting up your global, one-stop store?

Get her key tips in this lesson, taken from her course E-Commerce Fundamentals: Launching an Online Store from Scratch, in which you'll learn how to successfully build and market an online store with actionable e-commerce strategies.

Free Class: Brand Ecosystem

What's a brand ecosystem? Good question. Well, the simple answer, according to designer and creative director John Williamson, is that it's a representation between a brand and its stakeholders. It can actually represent a lot of things and it's a very useful tool for finding out the relationships and interactions between the stakeholders, too.

Learn about the purpose of a brand ecosystem in this lesson, taken from the course Brand Strategy: Defining User Experience, in which you'll learn how to build an engaging brand that satisfies both business needs and user experience.

Free Class: Consistently Evolving Your Offering

"A big idea with great flawless execution or track record is not enough. It's never been enough and the reason why is because change is the only thing that's consistent. That's why we always have to keep evolving. If not, you're toast," claims entrepreneur Abrahan Asefaw. Abraham further elaborates on the statement in this lesson, in which he explains he sees "evolving" as three steps: "adapting, changing, and innovating".

Learn more in his full courseBusiness Mindset for Creatives: Make an Action Plan, in which Abraham teaches you you can learn how to become your own boss by creating a viable business plan that highlights your creative passion.

Free Class: Creating Posts III - How to Create Stories that Sell

“Selling using Instagram Stories is important for business growth," says social media expert Dot Lung. Here she introduces—and explains why she swears by—the PPPP (Picture, Promise, Prove, and Push) IG Story Sales Sequence to do just that, by creating animated and eye-catching sales stories.

The class is part of her course Instagram Strategy for Business Growth, in which you'll learn a proven method to generate brand awareness and build meaningful relationships with your audience.

Free Class: Where to Practice or Find Partners

Digital Integration and Innovation Vice President at McCann Worldgroup Mexico, Ana Marin, shares her favorite freelance platforms where you can practice and make some money for your great ideas—or hire professionals to develop your content for reasonable prices.

You can find more valuable tips in her course, Social Media Strategy: Design, Manage, and Launch Campaigns, in which she demonstrates how to attract new business opportunities with a personalized content strategy that speaks to your target market.

Free Class: Pixels and Website Visitor Activity Tracking 1

Digital marketing consultants from Arantxa & Guille start this lesson by showing you Facebook pixel (an ad tracking tool), explaining what it's for and how to install it on your website. They also show you how the event configuration tool works and verify the correct event configuration and the pixel installation. Finally, they demonstrate how to create custom conversions and explain the Facebook Conversion API and how it works.

Get a better understanding of the ad campaigning process in their full course, Facebook Ads Campaigns for an Online Store, in which you can learn techniques and strategies for boosting the sales of your brand or business.

Free Class: Basic Accounting for Entrepreneurs

Basic accounting concepts and how to carry out the accounting of your business mean you can have more control over it and can make better decisions. This is explained in a very simple way by business consultant Mònica Rodríguez Limia.

It's a lesson that comes from Mònica's course, Managing your Finances as a Creative Professional, in which she will show you how to grow your business with tools designed to manage money well.

These classes are free to follow until November 11, 2021. If you’d like to watch the classes after this date, sign up for the relevant Domestika course to get unlimited access to these online marketing lessons and many more.

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