• Domestika Maestros: Enric Huguet

    Domestika Maestros: Enric Huguet

    We got to know the human side of one of the design world’s most renowned pioneers, who defines the designer as a "poet of the world’s images". Enric Huguet Muixí (Barcelona, 1928) is one of the fathers of graphic design and illustration in Spain. He made his name creating some of the most iconic posters of the 50s and 60s and designing brands and other commercial communication, most often in the pharmaceutical sector.

  • What Is a Mood Board and What Is It For?

    What Is a Mood Board and What Is It For?

    Learn how to create a mood board, the essential tool for the development of your design, photography or illustration projects, with Zita Chocarro, from Hamabi Design. Every designer and creative needs tools to inspire themselves and bring out their best ideas when they are developing their projects. Mood boards are a key part of the creative process: they serve as a reference to help find and coordinate the aesthetics, colors, textures, and materials you want to work with. What is a mood board? Also known as an inspiration board, a mood board consists of a digital or physical collage of ideas, a whole world of colors and shapes normally used in the fields of interior design, fashion and graphic design. These boards have everything you need to define the direction of your project: photographs, designs, illustrations, color palettes, textures or descriptive concepts.

  • What is UX?

    What is UX?

    Strike Heredia, a designer specializing in user experience and digital products, clarifies what UX is. UX has a never-ending list of definitions and they are becoming more extensive day by day. There's a good reason for it. Although UX started as a collection of techniques used in websites and apps, they are being increasingly applied to all kinds of places. Peruvian designer Strike Heredia has spent years helping all kinds of consumer brands overcome their design, creativity and strategy problems. He also designs the UX layer upon which digital products are built. He will help us land on a definition of UX that promises to dispel some of the most common misconceptions.