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  • What Is an Art Director in a Design Studio?
    Design

    What Is an Art Director in a Design Studio?

    Understand the role of an art director and what part they play within a creative team Art directors have a significant role in the design industry. Linus Lohoff (@linus_lohoff), a freelance art director for clients like Adobe, Nike, and Comme des Garçons, helps us explore this role and tells us how an art director translates ideas into visual communication tools. In his Domestika course, he reveals a few secrets he gained from his career, working in different environments and industries.

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  • 7 Architectural Works from Around the World that Represent the 21st Century
    Design

    7 Architectural Works from Around the World that Represent the 21st Century

    Domestika teachers choose the projects that, in their opinion, best define the avant-garde and the spirit of the last two decades Like any other manifestation of human ingenuity, architecture is an art in constant transformation, intrinsically related to the historical moment in which it develops. To commemorate World Architecture Day and the Architect's Day–a day invented by the International Union of Architects (UIA) that always falls on the first Monday of October–we present seven projects that symbolize the avant-garde and the spirit of our time in the vision of different teachers of Domestika courses linked to the discipline. This is not a ranking or a definitive list, but rather a set expert opinions, based on the distinctive and innovative features they believe are reflected in these creations. 21st Century Museum of Contemporary Art, Kanazawa, Japan

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  • 5 Essential Courses for Learning Programming from Scratch
    Teacher Design

    5 Essential Courses for Learning Programming from Scratch

    Dive into the world of programming and discover these courses taught by top professionals Today, having an online presence is essential for almost any profession. For this reason, those working in programming have endless clients knocking at their doors, looking to make their digital dreams a reality. These courses serve to help you learn to code without any previous knowledge. WordPress Theme Development, a course by Ignacio Cruz Moreno WordPress is a platform offering numerous templates that can be adapted to any and every one of the user’s needs. However, sometimes things don’t always turn out exactly as you might have hoped. To ensure that you don’t encounter any design or functionality problems, Ignacio Cruz will teach you to develop your own WordPress theme to use -for your own projects or share it with other users.

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  • 6 Best Portfolio Hosting Platforms
    Design

    6 Best Portfolio Hosting Platforms

    From professional social networks to specialized website builders, these five platforms will get your work seen the way you want it to be Every visual creative wants to be seen. A wonderful creation isn’t going to change the world nor pay the rent if it doesn’t get in front of the right people. Knowing where to share your work online to make sure you’re turning the right heads can be instrumental in getting paid. With so many places to choose from, it can be hard to know where to begin, and different sites can work better for different people and different professions. While Instagram and LinkedIn might seem the best places to catch people's eye and find clients, they're not always the best sites for the job. One of the biggest problems, acccording to Laura Varsky, illustrator and designer who teaches the Domestika course Professional Illustration: Turn Your Passion into a Career is that, "They don't last. If you put all your energy into making a good profile for a particular social network, you can end up investing all that energy in something that has a short life." Here is a list of our five favorite platforms for online portfolios, including professional networking platforms and specialized website hosting and design services, so you can get the best return on your investment and see long lasting success.

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  • Logocentric vs. Flexible: Two Approaches to Branding
    Design

    Logocentric vs. Flexible: Two Approaches to Branding

    Heavy design studio explains the characteristics, advantages, and risks of each approach As you probably already know, a brand's design and identity does not end with a logo. A logo is just the door to a world of branding elements that give each company its own character, voice, and personality. The Heavy (@heavy), a design studio that specializes in branding and corporate identity strategies, explains that when creating a brand identity, the logo is only the tip of the iceberg. Below, they share two branding approaches that explain the differences between brands that focus on their logo versus those that take a more versatile approach. Get to know these two approaches to find out which one is best for your next design project.

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  • Blue Note: Where Jazz and Design Met
    Design

    Blue Note: Where Jazz and Design Met

    Learn the history of the jazz record label that has been defining jazz’s aesthetic and sound since 1939 Imagine a classic jazz record sleeve. Chances are you’re imagining a smartly cropped photo of a sharply dressed black man with his instrument. The photography gives off a sense of action; maybe there is more than one image from the same moment, giving a sense of illusion. The cover isn’t a black and white photo but two-tone, the darker parts of the image contrasting with a blue, green, or orange maybe. A compact and creatively placed typography tells you who the artists are. The final touch: the simple and elegant logo of Blue Note records, the finest in jazz since 1939. Blue Note was founded by two Jewish German immigrants who came over to America, saw this new movement that African Americans were pioneering, and realized they needed to document it. Those two men were photographer Francis Wolff and Alfred Lion. The record label would set the tone for jazz, specifically hard bop, it’s aesthetic, and it’s development, for what is now approaching eight decades. The label was one of a flurry of others, including HRS the year before and Commodore the year before that. Those behind the companies were initially hobbyists but the labels that stuck were the work of people who quickly got wise to the challenges of the record industry.

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  • 3 Essential Books for Learning to Create
    Teacher Design

    3 Essential Books for Learning to Create

    Illustrator Alfonso de Anda entrusts us with the titles of some of the books that have most inspired him Inspiration is everywhere, and although it may be waiting for you around the corner, in a café, at a meeting with friends, or in your own home, there are some books that can help you exercise your creativity and help good ideas flourish. Over the years, illustrator Alfonso de Anda (@deandaalfonso) has become a specialist in capturing good ideas and awakening creativity. These are some of his favorite books about the habit of creating: Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind, by 99u and Jocelyn K. Glei Taking as a premise the saturation of information and the long list of things to do that we all face every day, this book tries to give us an idea of how to organize our lives. It is about ensuring that our routine does not end up destroying our creativity, something we must keep on top of 24 hours a day, 7 days a week.

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  • Why is the Peace Symbol Three Lines and a Circle?
    Design

    Why is the Peace Symbol Three Lines and a Circle?

    Discover the true history and meaning of the peace symbol You have seen it on banners, in demonstrations, on T-shirts, and on necklaces. It’s just three lines and a circle but there’s no doubt you know what it means: peace. Today, the peace symbol is a part of global culture. It is used to stand up for all kinds of causes, and we perfectly understand its meaning regardless of where we come from. However, did you know that it is only six decades old? Its original meaning was much more specific but why did it end up being used universally to represent peace? Find out in the following video:

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  • Web Design Tutorial: 6 Writing Tips That Designers Need to Know
    Teacher Design

    Web Design Tutorial: 6 Writing Tips That Designers Need to Know

    Learn how users read a page and why it’s important that designers understand copywriting, with James Eccleston Though you might not realize it, copywriting is an essential skill in the toolkit of a successful web designer. Understanding the basic principles of copywriting, and how it informs how people interact with a page, offers great insights that can be applied to design. This can improve SEO, increase conversion, and also make your website more aesthetically pleasing. As brand and UX specialist James Eccleston (@james80) explains, web designers don’t need to replace copywriters, but by having a greater understanding of how copywriting works they can enrich their designs and coordinate more effectively with their teams. In the video below, he explains the six writing tips that designers need to know in order to create interesting and engaging web pages.

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  • What Are Spot (or Solid) Colors?
    Design

    What Are Spot (or Solid) Colors?

    Two design professionals explain what spot colors are and when and how to use them Both Chack Robles (@chackrobles) and John Naranjo (@jonaranjo) have spent over two decades in the worlds of advertising and editorials, respectively: this means they are experts in the world of printing. Throughout their careers, they’ve been able to work with spot colors on numerous occasions and are the perfect people to clear up any doubts over what spot or Pantone colors are and when to use them. What is a spot color? As John Naranjo tells us, colors, depending on their origin, can be differentiated into light colors—which are those derived from the decomposition of light and which, in screens and devices, compose light into RGB values—and pigment colors, created from the chemical mixture of pigments to create a color. Spot colors belong to this second group. Spot colors, also known as solid colors, "are used to select special colors that can be applied in a single run without the need to combine selection or offset colors (Cyan, Magenta, Yellow and Black) or four-color process", clarifies Chack Robles. The Pantone system, made up of flat colors, has managed to interpret multiple colors by mixing basic pigments. With it, says Naranjo, "you can achieve colors that are out of range and cannot be represented digitally, such as metallic colors, pastel colors, etc."

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  • Oculus Quill: A Tool for Creating VR Universes
    Design

    Oculus Quill: A Tool for Creating VR Universes

    Get to know this design program and learn to paint within a virtual world Federico Moreno Breser (@jackmcfly) is a digital artist and animation director with more than 20 years of experience in the industry. In 2005, he founded Mcfly Studio, one of the most well-known animation studios in Argentina, where he is from. In 2012, he launched a magazine called Moushon! and, three years later, he created Luty Art Studio–an art department dedicated to developing art and concept art for the film, animation, and video game industries.

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  • These Are the Design Apps the Domestika Community Loves
    Design

    These Are the Design Apps the Domestika Community Loves

    We asked the Domestika community on Instagram what their favorite design apps are, and here are the results A good app can inspire you to start a new project, deal with those little repetitive tasks that take the fun out of your creative process, or encourage you to explore new techniques. With this in mind, we asked the Domestika community on Instagram what their favorite design apps are; what programs help them to be more productive or creative. These are your favorites. Mojo Stories have become one of the main features of Instagram and a valuable tool to share creative projects. Fast-paced, fun to watch, and highly addictive, these snippets can be used to tell stories or show a technique. But it can feel a little bit constrained sometimes. Creating attractive designs requires time and effort. Mojo solves this by giving the user hundreds of stunning templates to choose that create eye-catching animated slides, unlock new narrative avenues, and take stories to the next level. A great tool to boost engagement in all of your social posts.

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  • 10 Free Design and Branding Classes for Non-Designers Who Want to Relaunch a Brand
    Teacher Design

    10 Free Design and Branding Classes for Non-Designers Who Want to Relaunch a Brand

    Learn branding and identity tips from experts in design and creativity So that you do not hesitate and start working on that creative project you have in mind, we compiled these lessons for you that you can enjoy for free for a limited time. Join ten experts in different branches of design and creativity to discover best practices and tips to launch or renew a brand and achieve the greatest impact. To view each class, just click on its title in red. Enjoy!

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  • 7 Dos and Don'ts for High Impact Presentations
    Design

    7 Dos and Don'ts for High Impact Presentations

    Katya Kovalenko helps boost our presentations and projects with visual examples Katya Kovalenko (@katyakovalenko) is a presentation and data designer based in Barcelona. After working for advertising and communications agencies for ten years, she founded her own business, dedicated to helping small and medium-sized businesses convert their ideas into real brands around the world. Her work combines data analysis with aesthetics, as well as good practices in the use of data to build stories from visual resources. For her, this is the basis for building effective presentations.Today, she shares these design-related lessons that will help you create your own powerful materials to show the world your projects.

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  • Free Download: Restaurant Menu Template
    Teacher Design

    Free Download: Restaurant Menu Template

    Customize this menu template with your designs and see how they look in real life When it comes to showing your designs to your client (or the world!) there is nothing like presenting them as a mockup to give an idea of how they would be applied in real life. Designers often have a very clear idea about how their final products will look, but when it comes time to show it to others, it's not so easy for their imagination to flow in the same way. To make sure others see your designs the way you do, Lane Cope and Sofía Vargas, creative directors and founders of the Heavy (@heavy) design studio, have shared this restaurant menu template with Domestika.

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  • Interior Design vs. Interior Decorating: What’s The Difference?
    Design

    Interior Design vs. Interior Decorating: What’s The Difference?

    Learn the difference between these two interdependent, often confused, but very different disciplines The work of interior designers and interior decorators is often confused: most people use the terms interchangeably. However, these two roles differ far more than you probably think. Interior designers are responsible for designing the functional spaces and frameworking within which the interior decorator can play, adding the personality and style of their clients. The skills required for the jobs can overlap as their projects will all require: a lot of research and development; creativity to turn that work into a plan; communication between clients, contractors, and whoever else might be involved; an ability to visualize the final product and predict the challenges or benefits it could throw up and; of course, a fundamental knowledge of the history of art, architecture, and design.

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  • Believe It or Not, UX Design Is a 6000-Year-Old Skill
    Design

    Believe It or Not, UX Design Is a 6000-Year-Old Skill

    What do Walt Disney, Leonardo Da Vinci, or Apple have in common? UX is behind some of their best creations UX, short for user experience, is one of the hottest fields in digital design. The exact definition of what it is will vary widely depending on who you ask, but a good way to sum it up is that UX is the process of designing a product or service that resonates with the user and their needs. Designer Ethan Parry (@ethanparry) has worked with major brands such as Meliá Hotels International, SEAT, and Dunia in this field. He has also led workshops for businesses such as KPMG, Accenture, El Corte Inglés, and Hola Magazine, so it is safe to say he is a real UX expert.

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  • What Is an Artist's Book?
    Design

    What Is an Artist's Book?

    Susana Domínguez explains the definition and value of an artist's book Artistic binding is the answer to a creative need, and Susana Domínguez, an artist devoted to this trade, uses the art of binding to create unique pieces. The artisanal processes she applies are indeed the perfect techniques for binding treasured publications, such as artists' books. In 2017 she was awarded the National Prize for Artistic Binding in Spain. Today, she will teach us what artists' books are, using examples that vary instyle, form, image, and text.

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  • Everyone's a Creative: Keys for Having Good Ideas
    Teacher Design

    Everyone's a Creative: Keys for Having Good Ideas

    We can learn from having good ideas, or at least we can have fun. Discover these keys for awakening your creativity Despite what many might think, creativity is something we are all born with. It doesn’t come from some god-given talent and it’s, without a doubt, something we can cultivate and exercise so it continues to flourish and work at full capacity. In the words of graphic designer and creative director Juan Carlos Fernández Espinosa (@jc_ideograma): "[Creativity] is developed like a muscle, it can be trained like a pet, and harvested like a well cultivated field.”

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  • Free Download: Isotype Print Test Template
    Design

    Free Download: Isotype Print Test Template

    Use this tool to perfect your identity and branding projects Graphic designer Andres Ávila (@andresilustra)specializes in branding and is passionate about the world of visual identity. His day to day goes between development, conceptualization and brand design projects in which he helps brands gain relevance to their audience. He has worked with clients in the United States, Ireland, Bangladesh, Chile and Venezuela.

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  • 5 Fantastic Books for Those Starting Out in UX
    Design

    5 Fantastic Books for Those Starting Out in UX

    Be inspired by these books, recommended by Ethan Parry, that are ideal for those who want to create digital experiences For UK designer and investigator Ethan Parry (@ethanparry), inspiration is everywhere, and books are the best way to keep your mind active and ready to learn from the experiences of those who have faced the same problems as you, before you. This list of books is perfect for those starting out in UX design, with several also covering other fields of creativity: it compiles a great range of different ideas to reflect on. 'Don't Make Me Think, Revisited’, by Steve Krug The premise of this book, as its title indicates, is to make us see good design as that which enables the user to obtain the expected results while encountering as few obstacles as possible. A user experience that doesn’t make the user think is an ideal user experience, according to Steve Krug. Krug cites Amazon as a usability reference model throughout the book.

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  • Lessons We Learned from Milton Glaser in His Final Interview
    Teacher Design

    Lessons We Learned from Milton Glaser in His Final Interview

    Domestika visited Milton Glaser for what would be the last interview he gave in his studio, where he spoke about art, collaboration, and his purpose in life As one of the most influential and celebrated graphic designers in history, even if you don’t know Milton Glaser’s name, you’ve certainly seen his work. In a career that spanned almost seven decades, he applied his talents to everything from branding, to editorial and interior design, creating iconic imagery that has shaped our visual landscape. In late 2019, Domestika had the privilege of visiting Glaser for what would be the last interview he gave in his New York studio. In this video he shares his thoughts on creativity, collaboration, and his purpose in life.

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  • Dos and Don'ts of UX Design
    Teacher Design

    Dos and Don'ts of UX Design

    Learn from Ethan Parry what UX is and how to successfully use it to improve your product or service If you do an online search, you’ll probably find a few different definitions of UX, but at its core its mission is simple: designing a product or service that resonates with the user and their needs. While a successful UX design might look simple because it’s so intuitive, there’s a large amount of research, prototyping, and preparation that goes on behind the scenes. In this video, UX designer Ethan Parry (@ethanparry) shares three dos for how to create a powerful UX design, and 3 don’ts which represent common mistakes.

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