These tips will help your work stand out so you can focus on creating it
We all know that thinking up and making a good piece of visual work is just one part of the process. Once the work starts to fill up our portfolio, we have to work out how to make our pieces shine. There’s no simple way to make sure that happens but we’ve come across a few methods that could give your portfolio that something extra.
1. Make a good portfolio
It sounds obvious but it’s the truth. If you want your work to triumph, you’ve got to pick the best projects and present them attractively. This is your calling card for future clients and you should always have it updated with the best work you’ve done to date.
Directly related to the previous point, but more specifically image-related, this refers to the subject of photography. The quality on display on platforms like Instagram is consistently improving. Knowing how to take and compose good photos and posts can make all the difference and Marina Barrio (@melonblanc) can show you how in the course Professional Photography for Instagram.
5. Photograph your designs
Sometimes a mobile phone is enough to take and edit photos for social media, but the effect is always better if we take photos with a higher quality camera and know how to. This tip isn’t relevant to all profiles but most designs, illustrations and products are far more likely to catch someone’s eye if they're well-photographed.
This will help people who can present their work digitally. Even if your work isn’t related to animation, people are drawn to even small elements of animation in your work or on social media. Yimbo Escárrega (@yimbo8) worked for Pictoline for years and, in the course Express Animation for Social Media with After Effects, he shows us how to design this sort of mini-animation.
7. Learn to draw and sketch
Fear of the blank page can be a creative’s worst enemy. Almost any visual discipline requires preliminary sketches before the final design to refine ideas and eliminate options that initially sound great but don’t work on paper. Puño (@puno) has decades of experience of showing all sorts of people how to overcome their fears of pencil and paper and push ahead with their ideas as they did when they were kids. His Domestika course, Drawing for Beginners Level -1, is the perfect solution for any creative afraid of drawing.
8. Add artisanal elements
Most portfolios are digital but this doesn’t mean you can’t show off all kinds of manual and artisanal processes and give character to yours. One way among many is to include manual stamps. Pablo Salvaje (@pablosalvaje) can teach you how to make your own in the course Engraving stamps and printing techniques.
9. Sell your ideas
The visual part is crucial but a large percentage of the interest you create will also come from how you present your portfolio and your ideas. Make sure you conceptualise and explain your ideas well so everyone can understand how and why you’ve made your projects. Daniel Granatta’s course (@granatta) Advertising Creativity for all Audiences can teach you exactly how to achieve this.
10. Open your online shop
It’s not always about finding work with other people, you can always commercialise your own creations directly, opening and managing an online shop. Wordpress is a great, easy and quick option to do so and Joan Boluda (@joanboluda) can show you to do so step-by-step in their course Creation of an Online WordPress Store.