
5 Ways to Find New Ideas
Alejandro Flores explains the methods he uses in his design studio to turn his team's ideas into workable concepts Creativity is not an exact science, and that means there is no single way to achieve it. Each person, each designer, will find their favorite method to make ideas flow. They may even want to try several of them, and choose one or the other depending on the type of project you have in hand, the team they work with, the deadlines, or the means at their disposal. Alejandro Flores, founder and creative director of the Mexican design studio Human (@human_), has 5 methods for conceptualizing ideas that his team uses to create groundbreaking designs. Mind mapping This is one of the most well-known methods. Starting from a central idea, you start making ramifications using related concepts that will help new ideas flourish. It is especially useful to discover new avenues that seemed unrelated to the original idea at first.