Get to know the strategy that helps you improve your brand value, your content, and your sales through social media
Online sales are becoming increasingly more important. The digital age has revolutionized practices, ideas, and marketability, offering opportunities to grow and adopt new strategies, while causing old ways to become obsolete. One of the new options is social selling, a new way of making the most of social media–such as Twitter, LinkedIn, Facebook, and Instagram–and connecting with the market, branding, and identifying potential customers among users.
Núria Mañé (@nuriacomunica) is passionate about digital communication, creativity, and technology. She has almost twenty years of experience working closely with companies and entrepreneurs and in this post she shares what she knows about social selling with Domestika:
What is social selling?
With the term “social selling”, we describe the use we make of social media to meet, connect, understand, and investigate sales prospects. It is a digital and very current way to develop meaningful relationships with potential clients. It's a sales strategy that offers us data about potential customers, including their areas of interest.
Where do we find it?
If you have a business page on Facebook or Instagram, a LinkedIn profile, or a professional account on Twitter, you are already involved in basic social selling. You may not have used this term before to describe your online activity, but if you present yourself within a digital environment, you are, in essence, already social selling.
