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Free PDF Guide: Build a Strategy for Social Media Success
Discover social media expert Dot Lung's formula for success, and learn how to use it to deliver quality content in this 37-page eBook
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Free file downloads: digital paintbrushes, patterns, guides, documents… all of the resources that you need to unleash your creativity.
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Teacher IllustrationFree Brief Color Theory Guide
Do you want to understand color theory? Check out this guide shared by an illustrator specialized in botanical watercolor For any artist, mastering colors is as fundamental as mastering the technique. This mastery of basic concepts is what allows the creation of unique and surprising combinations, as well as the transmission of ideas, sensations, emotions and impressions. Through expressive watercolor compositions, visual artist and illustrator Luli Reis (@lulireis) seeks to convey her love and admiration for botanical life. In her creative process, colors play a crucial role in expressing and reproducing the beauty and enchantment present in nature.
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55 Basic Shortcuts to Work With Lumion
Speed up the creation of animated renders with Lumion thanks to this guide and download a free PDF with the most useful shortcuts A render allows you to anticipate what something will look like and even what a project will feel like in real life. With Lumion, you can bring digital creations to life by inserting them into the real world and with superior visual quality. With these shortcuts, you will make your work process much more efficient and get the most out of this app in the shortest time possible. At the end of this list, you can download all these shortcuts in PDF format.
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Teacher IllustrationFree Adobe Photoshop brushes for Illustration
Create incredible illustrations with this three wax, pencil and stain brushes shared by Alex de Marcos When it comes to expressing your creativity in Adobe Photoshop, having a variety of brushes is essential for creating pixel art illustrations as brush strokes. To create a personal pictorial finish, you should experiment with tools that allow you to make different uses of color and give different textures to your composition. In order to achieve this, the illustrator Alex de Marcos García (@alex_de_marcos) offers you three digital brushes with very different effects.
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Teacher IllustrationFree Download: Vania Bachur International Women’s Day Illustration
Download this hopeful and empowering illustration by Vania Bachur, also known as Suupeergirl, to celebrate Women’s Day
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20 Free Elements to Add to Your Portraits in Procreate
Combine letters and abstract elements in your digital illustrations with Samuel Rodríguez Procreate has become an essential tool for today’s digital artists. Its ease of use and infinite possibilities mean that you can create something to be proud of no matter what your illustration level. Samuel Rodriguez (@samrodriguezart) is a renowned California-based artist who swapped analog techniques for an iPad Pro and Procreate, using the tools to develop stunning portraits filled with bold colors, abstract designs, and an original style.
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Teacher CraftFree Pattern to Make a Nordic Crochet Vest
Learn how to make a vest, step by step, with this pattern in three different sizes created by Ali Maravillas Do you want to crochet with your own hands? Choosing an inspiring pattern is essential for you to find (and keep) your motivation levels high. To help you on your way, Nordic-style crochet designer and yarnbomber Alicia Recio Rodríguez (@AliMaravillas) shares her pattern for knitting a Hygge vest. One of those pieces that never go out of style, the vest's cozy, light, and cool design will keep you crocheting for hours and hours.
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Free Patterns to Make a Leather Bag With Your Hands
Do you want to create your own leather bag? Start with these patterns from the expert craftsman Gustavo Annoni If you are seduced by artisan making, these sketches and patterns for making bags will serve as a guide to start creating something new with your own hands. These are three sketches and patterns offered by Gustavo Annoni (@gus_annoni), an expert craftsman founder of Annoni Bags. Gustavo has made his handcrafted designs for bags and purses known around the world.
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Free Step-By-Step Guide to Perspective Drawing
Architect and illustrator Héctor López shares a useful guide to understand the technique for drawing architectural objects and perspective In drawing, perspective is used to represent spatial depth. It is a way of looking at three-dimensional objects on a two-dimensional plane or surface. This representation helps us understand the proportions and depths of the elements we are drawing and is extremely useful to understand the shape of an object. Both architects and illustrators know perfectly the power of perspective: it creates depth through drawing and therefore realism.
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Download Two Lighting Schemes for Portrait Photography
Photographer Esteban Calderón shows you two ways to design lighting for portraits When preparing a portrait it is important to enhance the aspects that most flatter a person and, in this way, make them the true protagonist of the photo. To achieve this, lighting is a fundamental aspect of the creative process. When we work with artificial lighting we can have absolute control of this aspect.
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Free Graphic Visualization Presentation Template
Use, modify and enjoy a template with 60 stunning slides prepared by Data Designer Katya Kovalenko If you truly want to impress your clients, your colleagues or potential collaborators, you need to develop your concepts in a visually compelling fashion. Presentations and data visualization will help you to organize your ideas and articulate what you want to communicate. That’s the area of expertise of Presentation and Data Designer Katya Kovalenko (@katyakovalenko), whom specializes in creating graphic visualizations that help companies articulate what their product is about. Her secret is to deeply understand how our brains perceive information and align that with design principles.
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Teacher MarketingFree Creative Brief Template for Social Media
Senior Copywriter Paul Anglin shares his comprehensive and easy-to-edit template for writing a great brief When engaging with a new client, a brand, or planning your own social media plan, there's one crucial step of the process: the brief. For Senior Copywriter Paul Anglin (@paulanglin), this might be the single most important document for any project. Drawing on twenty years of experience working with brands like Apple, Nike, and Microsoft, in his Domestika course, Paul shares his process for developing a brief that ticks all the boxes, and how to use that brief to write captivating copy for your social media audience.
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Free Worksheet: 3 Formulas for Instagram Story Sales Posts
Use these formulas and exercises by Dot Lung to create effective Instagram story sales posts Being able to create sales posts for your Instagram stories is an important way to engage with your audience and generate revenue and traffic. Mother of Social Media Dragons Dot Lung has run campaigns and built social media channels for clients like Facebook, Wix, and OFF Festival, and she’s developed a proven method for generating brand awareness and building meaningful audience relationship. In her English-language Domestika Live on February 3, she will explain the crucial role that sales posts play in driving revenue and traffic, and why they are an essential part of any marketing campaign. If you miss the Live, you will be able to find an archived version of it to enjoy later.
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Free Template to Sculpt a Ceramic Vase
Ceramic Artist Sandra Apperloo shares a basic template for a personalized vase project In the last decade or so, ceramics and pottery have seen a true renascence. One of the reasons is that working with clay is filled with pleasant surprises, with almost endless possibilities to explore. This vision is shared by Sandra Apperloo (@thepotteryparade), a ceramist who has not only found great joy in the craft, but also made it her full-time profession. Her brand, known as The Pottery Parade, is filled with quirky faces and pastel hues, has over 100K followers on Instagram, and has been featured in magazines like This is Colossal, ArtPeople, and more.
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Free Embroidery Pattern Guide to Create Hairstyles With Volume
Señorita Lylo shares patterns and photos with models to embroider braids, bows and hairstyles with flowers If you want to learn different techniques to achieve embroideries that stand out from the frame and give your creations another dimension, textile designer Señorita Lylo is here for you. This embroiderer and graphic designer brings yarn to life by creating designs with volume. Also, she knows how to teach and share her techniques: her pedagogical, practical and inspiring style has earned her thousands of followers on social media.
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Free Social Media Metrics Guide for Beginners
Expert Hana Klokner explains the most used KPIs for social media management You have great content and a shiny strategy for your social media accounts. Then, you implement it and post according to your calendar. But after a while, you see no growth. What went wrong? After ten years of experience as a social media marketing specialist, Hana Klokner (@hanajayklokner) started her own consultancy business, working with clients like Amazon, glh Hotels, and the United Nations. She is a published author of Wired & Socially Awkward: New York, a short story collection for adults themed around social media.
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Free Exercises for Defining Your Brand Identity
Use this worksheet by Alice Benham to conceive and help build a powerful brand identity Regardless of your creative industry, having an effective brand identity is key to finding an audience who can appreciate and support your work. Digital marketing and podcast coach Alice Benham (@alice_benham) works with business owners and entrepreneurs to create strategic content that helps them reach their goals - whether they are based on profit, purpose, or both. In her English-language Domestika Live on January 25, she explains what a brand identity is, why it’s important, and how to create one and ensure that it’s reflected across your content. She will use this worksheet to explain simple, concrete exercises that you can do to conceive and build your unique brand. If you miss the Live, you will be able to find an archived version of it to enjoy later. Using this worksheet, Alice will show you how to define your brand’s core, identity, and values, and you will learn how to create an actionable mission statement that you can then use to drive your content and marketing strategy. This will help you more effectively reach and engage with new audiences, as well as build brand loyalty. Tune in for Alice Benham’s English-language Domestika Live where she answers audience questions about branding and explains how to use these exercises to build your own brand identity, on January 25, 2021 at 5pm UK / 6 pm MAD / 11 am CDMX. To watch an archived version of her Live, and all Domestika Live specials, go here.
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Free Faux Calligraphy Practice Sheets for Beginners
Artist Annie Weir shares a guide to practice hand lettering and calligraphy
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Free Download: Sketch of Audrey Hepburn
Use this beautiful sketch by Connie Lim to create your own fashion illustration of Audrey Hepburn during Connie’s Domestika Live Audrey Hepburn’s beautiful features have been the inspiration for countless drawings by professionals and amateurs the world over. To pay homage to the style icon on the anniversary of her death, multimedia fashion illustrator Connie Lim will be using her unique technique to illustrate a famous image of Audrey Hepburn on her Domestika Live. Connie has prepared this sketch from a photo for you to download and print out and follow along as she takes us through her process.
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Teacher DesignFree Guide: The Principles of Visual Hierarchy for Design
Data Designer Katya Kovalenko shares a complete guide on visual hierarchy
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Free Download: Glossary of Casting Terminology
Casting Director Luci Lenox shares commonly used terms in the TV and film casting industry If you are getting ready to produce your first film o television project, you’ll need to feel acquainted with the common lingo to feel like a pro. By learning the correct terminology, you’ll be able to speak with producers, agents, actos and any other person involved in the process in a professional manner. As an international casting director with over twenty years of experience, Luci Lenox (@lucilenox) has worked with some of the world’s top established and up-and-coming filmmakers. She has collaborated on the casting of over one hundred productions across Spain and throughout Europe.
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Free Download: Community Management Strategy Template
Use this helpful template to achieve your strategic goals and assess your work Mastering social media as a community manager or social media strategist requieres to build, grow and maintain thriving communities online. This discipline consists in creating a brand online presence that truly resonates with the audiences while generating meaningful conversations and interactions with the product. Social Media Marketing Specialist Hana Klokner (@hanajayklokner) has been working with brands to perfect their community management strategy for over ten years, with a client list of major brands that include Amazon, glh Hotels, and the United Nations. She knows that a strong community management depends on a solid strategy.
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Free Download: Sketching Guide for Interior Design Projects
Architecture Studio Ciszak Dalmas Ferrari shares a complete guide for your sketching process
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Teacher CraftFree Download: A Color Theory Guide for Floral Compositions
Find out what a flower color wheel is: a tool used to match colors with harmony and safety with the help of an expert If you are interested in creating floral designs, you probably know that the success of a composition lies in understanding what each flower communicates with respect to the others, as well as its global meaning. To achieve this understanding there are some concepts that you must know: the use of textures, the sense of heights and depths and, of course, the harmonization of color. If you want to improve on this last point, you will find very useful a presentation on Color Theory prepared by Juliana Bustillo, creative director and founder of ORA The Floral Agency (@orafloralagency), creator of floral designs for big brands like Carolina Herrera, Cartier, Mont Blanc, H&M and many others.
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Free Download: Cross-Stitch Pattern to Say Goodbye to 2020
Artist and self-taught embroiderer Ignacia Jullian shares how to begin cross-stitching and how to use a pattern
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Free Download: Guide for Creating Conceptual Images
Explore the different techniques and materials to create posters with an extraordinary communicative force When a poster transcends its informative function and becomes a form of artistic expression, its true design unfolds. Graphic design studio 12caracteres (@12caracteres), founded by Samuel Aznar and Miguel Frago, specializes in creating graphic solutions with a strong visual impact mainly in poster form. They shared this guide with Domestika on how they generate images and shape surprising concepts.
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Teacher CraftFree Download: Miniature Christmas Embroidery Patterns
Decorate your tree with unique embroidery and make this Christmas an even craftier holiday In the hands of Silvia Peligro (@silviapeligro), the artisanal work of embroidery gets distilled into tiny, beautiful pieces. This type of small-scale craft is perfect for creating unique decorative pieces for your Christmas tree. Today, the Mexican embroiderer shares six patterns that you can use to make beautiful handmade ornaments to decorate your house with this Christmas. You can download Silvia Peligro's miniature Christmas embroidery patterns at the end of this article.
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Teacher IllustrationFree Download: Sketching Brush for Photoshop
This brush for Adobe Photoshop is intended to replace the pencil in your digital sketches Just as we do when we draw on paper using a pencil, the first step in the drawing process is sketching. For many, the first idea is captured directly in an analog way, but it is always necessary to have a first approach to obtain an excellent final result. Illustrator Germán González (@germangonzalez) carries out his entire drawing process in Photoshop, and he soon realized that in order to work in the way he felt most comfortable, with the tools offered by the software, he had to create his own brushes. This brush that he shares with you today is the one he always uses to sketch and capture his first illustrated ideas on canvas.
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Free Download: Scale guide for building models
This guide by Julieta La Valle will help you understand the main scales used in the construction of models for architectural projects When entering the world of model making, one of the first elements that we have to take into account is the concept of scale: the size, relative to the real world, that we will give to each of the furniture and other elements that we want to build. For this reason, sculptor, filmmaker and art director Julieta La Valle (@julietalavalle) shares a scale guide with Domestika. In it you will find very useful information: first, a graphic explanation of the usual scale measurement formula (for example, 1: 1, 1:10, 1:20 ...), which is nothing other than the size that would correspond to the object in the real world and its size transported to the model (for example, 1:10 means 1 meter in the real world and 10 centimeters in the model).
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Free Download: Anatomical Guide to Human Musculature for Drawing
This anatomical drawing guide, created by Leonardo Gauna, uses some of his favorite illustrations to show the human musculature As an illustrator, an extensive study of the human figure makes your works enrich and gain in realism and naturalness. To make good illustrations it is not essential to make exact reproductions of reality or the human body, but knowing the specific proportions of things will allow you to work with a greater knowledge of how forms work and obtain better results. To facilitate this task, the Argentine illustrator Leonardo Gauna (@capocosmico) has made a complete anatomical guide of human musculature for drawing that you can download and use as a reference.
