What is UX?
Strike Heredia, a designer specializing in user experience and digital products, clarifies what UX is. UX has a never-ending list of definitions and they are becoming more extensive day by day. There's a good reason for it. Although UX started as a collection of techniques used in websites and apps, they are being increasingly applied to all kinds of places. Peruvian designer Strike Heredia has spent years helping all kinds of consumer brands overcome their design, creativity and strategy problems. He also designs the UX layer upon which digital products are built. He will help us land on a definition of UX that promises to dispel some of the most common misconceptions.