10 Free Design and Branding Classes for Non-Designers Who Want to Relaunch a Brand

Learn branding and identity tips from experts in design and creativity

So that you do not hesitate and start working on that creative project you have in mind, we compiled these lessons for you that you can enjoy for free for a limited time.

Join ten experts in different branches of design and creativity to discover best practices and tips to launch or renew a brand and achieve the greatest impact.

To view each class, just click on its title in red. Enjoy!

Open Class: What Is a Good Logo?

As part of the course Logo Design: From Concept to Presentation, legendary designer Sagi Haviv introduces you to those characteristics that separate the good logos for the not so memorable ones. Also, learn some common misconceptions about logos in general.

Open Class: Basic concepts and visual codes of typography

Graphic designer Monotypo Studio explains in this lesson basic typography concepts such as the anatomy of letters and their structure. How the elements can be manipulated, and their role in distinguishing from a typed logo to one with typographic manipulation. This lesson is part of the course Typography Customization for Logo Design.

Open Class: Voice, tone and style

As part of the course Principles of Concepting and Branding, the branding studio Human discusses the tone, a fundamental part to maintain the consistency of the values over time, we will define based on the selected archetype what tone of voice we will give to our project.

Open Class: Presentation Do’s and Dont's

As part of the course Principles of Presentation Design, the presentation and data designer Katya Kovalenko will analyze some good and bad practices of a presentation design that you can apply to any kind of presentation you will be creating. Uses the valuable information for any kind of presentation you need to use for yourself or your clients.

Open Class: Instagram Channel Strategy

Dot Lung, Social Media Expert, explains the basic concepts of the channels included in Instagram: the feed, the stories, the highlights, IGTV and IG Live. Learn how to integrate a functional strategy for all of them in this lesson that belongs to the course Instagram Strategy for Business Growth.

Open Class: Principles and tools

This class belongs to the course Design, Development, and Launch of a Website. Here Javier Usobiaga, web designer, will show you some design tools that we can use to work on visual grammar and also an introduction to the principles of design and composition.

Open Class: Introduction to UX Process

This class is part of the course Introduction to UX Design. Here designer Ethan Parry will introduce you to the UX design process. I will introduce you to the two most common representations: the double diamond model and design thinking. The UX Design process consists of 5 main steps: Empathize, Define, Ideate, Prototype, and Test.

Open Class: Naming & Packaging

This class is part of the course Transforming Your Creative Ideas into Personal Projects. Ji Lee, Creative Director of Facebook and Instagram, will give you some tips to make it easier to launch your project, and once you write a brief description for it, it will serve as a quick explanation of the project too.

Open Class: The research: creating a mood board

This class is part of the course Logo Design for Non-designers. Join graphic designer Migue Martí to navigate through the basic concepts eys to investigate the aesthetic uses of the environment and the competition. I will teach you how to research to find the best references for your project.

Open Class: Brief and Custom Logos

Lettering artist James Lewis will talk about how he works on a custom logotype and his creative process, clients, and their expectations. This will be a useful class for designers and people who want to make this technique profitable. The lesson is part of the course Introduction to Brush Lettering.

These classes will be available only until September 24th, 2020. If after that date you can’t to consult them, please check out each course.

You may also like:

- Domestika Diary: Lapin.
- Domestika Diary: Alex Hillkurtz.
- Brush Pen Tutorial: Basic Strokes of the Letters.