Google Ads and Facebook Ads from Scratch

Overview

“We are going to explain what are the main advertising products that Google Ads has, what we can use them for and the objectives we can achieve with each of them.”

In this video lesson Arantxa & Guille addresses the topic: Introduction to Google Ads, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.

Partial transcription of the video

“Introduction to Google Ads In this lesson we'll talk about Google Ads. Google Ads and Facebook Ads are the most used tools in digital marketing in America, Europe and Southeast Asia. That is why we'll focus on these two and learn as much as possible from a beginner's level. When we create campaigns on Google Ads, we define the goal. We do not need to know about digital marketing, just the objective of our business. If it's sales, app downloads, bringing people to our website, whatever we want. As we see on the screen, when we move the mouse over each Goal, we see that there is a brief descr...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Google Ads and Facebook Ads from Scratch

• Level: Beginner
• 93% positive reviews (4745)
• 210977 students
• 5 units
• 25 lessons (4h 1m)
• 3 downloads

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media