Google Ads and Facebook Ads from Scratch
Identify your client and potential market
A course by Arantxa & Guille , Digital Marketing Consultant
Joined September 2018
Joined September 2018
About the video: Identify your client and potential market
Overview
“We are going to see some tools that will allow you to understand who your potential customer may be and the possible demand that may exist for your product or service.”
In this video lesson Arantxa & Guille addresses the topic: Identify your client and potential market, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“In this step. we explore various online resources that can aid in identifying our target audience and estimating the scale of our product's or service's market. An excellent resource to consider is Google Trends. which offers valuable insights into consumer behavior and preferences. The first tool I want to introduce is Google Trends. This handy tool from Google allows us to view all the terms being searched and their trends over time. It features a search field where you can input the term wish to explore. Additionally. it provides examples of recent searches currently happening. offering ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Arantxa & Guille
A course by Arantxa & Guille
With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
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- 25 lessons (4h 1m)
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