Google Ads and Facebook Ads from Scratch
Channels and main platforms
A course by Arantxa & Guille , Digital Marketing Consultant
Joined September 2018
Joined September 2018
About the video: Channels and main platforms
Overview
“We will see the different channels that exist within digital marketing such as email marketing, SEO, affiliates, or paid marketing. We will also see some platforms within the channels, such as paid marketing, where we find the Google Ads and Facebook Ads platforms that are the ones that we will work throughout the course.”
In this video lesson Arantxa & Guille addresses the topic: Channels and main platforms, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“In this lesson. we delve into various channels and different platforms used in digital marketing. We start defining what a channel means in this context. Essentially. it refers to the method or route through businesses connect with their audience online. Among all these strategies. email marketing stands out due to its versatility in reaching users through both emails and mobile notifications. Shell. on the other hand. involves customizing the web to naturally enhance our site's visibility online. Paid Marketing complements these efforts by leveraging financial customizes it. and naturally ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Arantxa & Guille
A course by Arantxa & Guille
With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
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