Google Ads and Facebook Ads from Scratch
Channels and main platforms
A course by Arantxa & Guille , Digital Marketing Consultant
Joined September 2018
Joined September 2018
About the video: Channels and main platforms
Overview
“We will see the different channels that exist within digital marketing such as email marketing, SEO, affiliates, or paid marketing. We will also see some platforms within the channels, such as paid marketing, where we find the Google Ads and Facebook Ads platforms that are the ones that we will work throughout the course.”
In this video lesson Arantxa & Guille addresses the topic: Channels and main platforms, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“Main channels and platforms In this lesson we'll see the channels and platforms within digital marketing. First, I'll explain what a channel is. A channel is the way to reach the user in digital marketing. Of all of these, the most used is email marketing, SEO and paid marketing. Email marketing uses email to reach users. Notifications on mobile phones are also used. SEO is a bit different, as it takes the website, it customises it and allows us to organically position our website on search engines. The paid marketing channel, through its platforms, allows us to reach users with ads, be it ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Arantxa & Guille
A course by Arantxa & Guille
With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
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