Google Ads and Facebook Ads from Scratch
Competitive environment
A course by Arantxa & Guille , Digital Marketing Consultant
Joined September 2018
Joined September 2018
About the video: Competitive environment
Overview
“In this lesson, we are going to show you how to see what ads other businesses are doing on both Google and Facebook, which will help us understand how many competitors we are going to have and what type of ads they are making. ”
In this video lesson Arantxa & Guille addresses the topic: Competitive environment, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“Competitive environment The last step to design the marketing plan will be to research the competitive environment for our product or service. I'll show you some tips that I use to understand what the competition is doing both on Facebook Ads and on Google Ads. The keywords they use and the type of ads they put on Facebook. Let's take a look. The first tool I want to show you is the Ad Library on Facebook. It lets us see the ads that are circulating about products on Facebook. Its operation is simple. In the search bar we enter the page we want to see ads on, for example, Nike. Nike's Faceb...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Arantxa & Guille
A course by Arantxa & Guille
With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
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