Google Ads and Facebook Ads from Scratch
Objectives, metrics and measurement in digital marketing
A course by Arantxa & Guille , Digital Marketing Consultants
Joined September 2018
Learn to create campaigns on Google and Facebook to boost your brand or business
- Best seller Spanish with subtitles in English
- 93% positive reviews (4.5K)
- 189746 students
Joined September 2018
About the video: Objectives, metrics and measurement in digital marketing
Overview
“Before we start designing our marketing plan or creating campaigns in Google Ads or Facebook Ads, we will make a small introduction to the different objectives that digital marketing campaigns can have and what are the main metrics (KPIs) to have in account to analyze and evaluate the results of our campaigns. ”
In this video lesson Arantxa & Guille addresses the topic: Objectives, metrics and measurement in digital marketing, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“Objectives, metrics and measuring in digital marketing In this lesson we'll learn about digital marketing concepts, which are essential and we must pay attention to them. The first concept we'll cover is the asset. We need to differentiate or know what assets we have and how to promote them. There are three types. One could be a website, the other could be a shop the third could be an app. We need to be clear which we have and which we want to promote or if we want to promote several combined. Once the assets are clear, we need to focus on the objectives. What objective do we want for our c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
A course by Arantxa & Guille
Arantxa Beltrán has been working in the online sector for 8 years. She was part of the initial Amazon team in Luxembourg, the European headquarters, and then moved to the marketplace in Madrid. She later moved to Dublin, Ireland, to work at Google. She was part of the LCS (Large Customer Sales) team from which she managed the Spanish market (technology companies and telecommunications). She then created a digital marketing consultancy to help companies grow steadily and efficiently. She is also a digital marketing professor for master's students at Esade.
Guillermo Medina has been in the sector for almost 10 years. He was part of the Amazon launch team in Spain, where he was in charge of marketing initiatives for the music and DVD categories. After a few years there, he had the opportunity to work for Facebook in Dublin, Ireland, where he advised and designed the Facebook and Instagram Ads campaigns for some of the largest companies in Spain like Mango, Vistaprint, Wallapop, and Privalia. He currently works as a freelance consultant, helping companies improve their results on Facebook and Instagram Ads.
- 93% positive reviews (4.5K)
- 189746 students
- 25 lessons (4h 1m)
- 33 additional resources (3 files)
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- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, Polish, Dutch, Italian, French
- Level: Beginner
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