Google Ads and Facebook Ads from Scratch
Objectives, metrics and measurement in digital marketing
A course by Arantxa & Guille , Digital Marketing Consultant
Joined September 2018
Joined September 2018
About the video: Objectives, metrics and measurement in digital marketing
Overview
“Before we start designing our marketing plan or creating campaigns in Google Ads or Facebook Ads, we will make a small introduction to the different objectives that digital marketing campaigns can have and what are the main metrics (KPIs) to have in account to analyze and evaluate the results of our campaigns. ”
In this video lesson Arantxa & Guille addresses the topic: Objectives, metrics and measurement in digital marketing, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“In this lesson. we are going to learn the basics of digital marketing. which are essential and require our full attention. The first concept we will discuss is assets. It is important to know or differentiate what asset we have and want to promote. There are three main types of assets: a website. a physical store. and an application. It's crucial to identify which asset we possess and wish to promote. or if we aim to promote a combination of them. Understanding this helps us strategize effectively in digital marketing campaigns. Once we identify our assets. we must concentrate on defining t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Arantxa & Guille
A course by Arantxa & Guille
With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
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