Google Ads and Facebook Ads from Scratch

Overview

“Before we start designing our marketing plan or creating campaigns in Google Ads or Facebook Ads, we will make a small introduction to the different objectives that digital marketing campaigns can have and what are the main metrics (KPIs) to have in account to analyze and evaluate the results of our campaigns. ”

In this video lesson Arantxa & Guille addresses the topic: Objectives, metrics and measurement in digital marketing, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.

Partial transcription of the video

“Objectives, metrics and measuring in digital marketing In this lesson we'll learn about digital marketing concepts, which are essential and we must pay attention to them. The first concept we'll cover is the asset. We need to differentiate or know what assets we have and how to promote them. There are three types. One could be a website, the other could be a shop the third could be an app. We need to be clear which we have and which we want to promote or if we want to promote several combined. Once the assets are clear, we need to focus on the objectives. What objective do we want for our c...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Google Ads and Facebook Ads from Scratch

• Level: Beginner
• 93% positive reviews (4745)
• 210979 students
• 5 units
• 25 lessons (4h 1m)
• 3 downloads

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media