Best seller

Google Ads and Facebook Ads from Scratch

A course by Arantxa & Guille
Digital Marketing Consultants. Barcelona, Spain.
Joined September 2018
, Digital Marketing Consultants

Learn to create campaigns on Google and Facebook to boost your brand or business

  • Best seller Spanish with subtitles in English
  • 95% positive reviews (3.8K)
  • 151421 students

Learn to create campaigns on Google and Facebook to boost your brand or business



Spanish with subtitles in English
  • 95% positive reviews (3.8K)
  • 151421 students
  • 25 lessons (4h 1m)
  • 33 additional resources (3 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, Polish, Dutch, Italian, French
  • Level: Beginner
  • Unlimited access forever

Nowadays, it's no longer enough to have a good business or brand. You also have to know how to drive it forward, optimize it, and position it so that it can reach the right audience. That's where digital marketing comes in and where consultants Arantxa Beltrán and Guillermo Medina can help. They've worked for brands including Letgo, Hawkers, Spotahome, and Chicfy, and have collaborated with prominent companies like Amazon, Google, and Facebook.

In this course, Arantxa and Guillermo teach you how to create digital marketing campaigns on Google Ads and on Facebook and Instagram Ads, now considered to be the two most important platforms in the field of digital marketing. Acquire the necessary practical knowledge to create campaigns and get the most out of them.

Featured review

mavaldiviavizcarra 27.10.2020 at 19:57

Me ha gustado mucho éste curso. Perfecto para iniciarse en la configuración de campañas y vinculación de cuentas. Súper bien explicado. Sobre todo valoro todas esas webs extras para ayudar en aspectos de más creatividad y ideas para diseñar los anuncios. Gracias a los dos!

More reviews

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Digital Marketing
  • U3
    U3. Designing our marketing plan
  • U4
    U4. Google Ads
  • U5
    U5. Facebook & Instagram Ads
  • FP
    FP Final project
View details

Arantxa and Guillermo introduce themselves and briefly tell you about their professional background and some of their work. They also show you some of their favorite material from the digital sector.

Start with an introduction to digital marketing, looking at the advantages of email, SEO, affiliates, and paid marketing (which is the focus of this course, specifically on the Google Ads and Facebook Ads platforms). Discover the importance of a good marketing campaign and then look at the different objectives and main metrics (KPI's) to consider in order to analyze and assess the results.

Now it's time to design your marketing plan! Guillermo teaches you how to identify your client and your potential market with Google Trends and other tools. Learn to determine which platform will give you the best results depending on your project type and get some great advice on analyzing the competition.

Enter the world of Google Ads and discover its full potential through search, image, and video ads for showing them all on different platforms. Look at audience targeting and find out how to assess all the relevant metrics.

Arantxa gives you a step-by-step explanation on how to use different tools for your campaign launches. Learn how to create Google Ads search ads and explore everything they cover, from extensions to texts. After the theory part is all sewn up, put what you have learned into practice.

Learn to create graphic campaigns on the Google Display Network, and video campaigns to be shown mostly on YouTube. Then, discover more of the platform's options such as Gmail Ads, Google Shopping, and more.

Now let's get into Facebook Ads. Check out the great advantages it has to offer, such as its global reach (also on Instagram, WhatsApp or Messenger) and the possibility of segmenting your ads, creations, and messages in a personalized way.

See how to create campaigns on the platform step by step, from creating the page in Business Manager to managing ads in the advertiser account. Learn to structure and divide all the elements of a campaign in Facebook Ads and Instagram Ads: campaigns (objective), Adsets (targeting), and audience. Then, look at the different types of ads that can be created.

Finally, see how to monitor results and optimize your campaigns on Facebook and Instagram by way of several tools. Stay completely up to date with the digital world and get the most out of your campaigns with some extra invaluable resources.

What is this course's project?

Create a digital marketing plan adapted to the needs of your brand or business, as well as different campaigns in Google Ads and Facebook Ads, ready to be activated whenever you want.

Projects by course students

Who is this online course for?

Designers, illustrators, artists, community managers, and anyone who is looking for a way to get started in the world of digital marketing and learn how to create paid campaigns on Google, Facebook, and Instagram to grow their business or project.

Requirements and materials

No prior knowledge is necessary, just a computer with an internet connection to be able to create Google Ads and Facebook Ads campaigns for your project.


Reviews

151421 Students
3834 Reviews
95% Positive ratings

Arantxa & Guille

A course by Arantxa & Guille

Staff Plus
Digital Marketing Consultants

Arantxa Beltrán has been working in the online sector for 8 years. She was part of the initial Amazon team in Luxembourg, the European headquarters, and then moved to the marketplace in Madrid. She later moved to Dublin, Ireland, to work at Google. She was part of the LCS (Large Customer Sales) team from which she managed the Spanish market (technology companies and telecommunications). She then created a digital marketing consultancy to help companies grow steadily and efficiently. She is also a digital marketing professor for master's students at Esade.

Guillermo Medina has been in the sector for almost 10 years. He was part of the Amazon launch team in Spain, where he was in charge of marketing initiatives for the music and DVD categories. After a few years there, he had the opportunity to work for Facebook in Dublin, Ireland, where he advised and designed the Facebook and Instagram Ads campaigns for some of the largest companies in Spain like Mango, Vistaprint, Wallapop, and Privalia. He currently works as a freelance consultant, helping companies improve their results on Facebook and Instagram Ads.


Content

  • U1

    Introduction

    • Presentation
    • What will we do during the course?
    • Influences
  • U2

    Digital Marketing

    • Objectives, metrics and measurement in digital marketing
    • Channels and main platforms
    • What is digital marketing?
  • U3

    Designing our marketing plan

    • Competitive environment
    • What platforms are more related to my business?
    • Identify your client and potential market
  • U4

    Google Ads

    • Search campaigns II
    • Other Google Ads products
    • Youtube - Video campaigns
    • Google Display Network
    • Search campaigns I
    • First Steps in Google Ads
    • Introduction to Google Ads
  • U5

    Facebook & Instagram Ads

    • Additional tools and resources in Facebook Ads
    • Result tracking and optimization of Facebook and Instagram campaigns
    • Ad Formats II
    • Ad Formats I
    • Targeting and Hearings II
    • Targeting and Hearings I
    • Campaign Structure and Objectives on Facebook and Instagram Ads
    • First steps: Facebook Business Manager, Facebook page and advertiser account
    • Introduction to Facebook and Instagram
  • FP

    Final project

    • Google Ads and Facebook Ads from scratch

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Google Ads and Facebook Ads from Scratch. Marketing, and Business course by Arantxa & Guille Best seller

Google Ads and Facebook Ads from Scratch

A course by Arantxa & Guille
Digital Marketing Consultants. Barcelona, Spain.
Joined September 2018
  • 95% positive reviews (3.8K)
  • 151421 students