Learn to create campaigns on Google and Facebook to boost your brand or business
At present, it is no longer enough to have a good business or brand in your hands; Now you also have to know how to move it, optimize it and position it so that it can reach a specific audience. This is where digital marketing comes in and where consultants Arantxa Beltrán and Guillermo Medina can help your business. They have worked for brands such as Letgo, Hawkers, Spotahome or Chicfy among others, and have been part of leading companies such as Amazon, Google or Facebook.
In this course, Arantxa and Guillermo will teach you to create digital marketing campaigns on Google Ads and Facebook and Instagram Ads, considered today the two most important platforms in the field of digital marketing. You will acquire in a 100% practical way the knowledge necessary to create campaigns and get the most out of them.
About this course
Arantxa and Guillermo will introduce themselves, they will briefly tell you about their professional career and some of their work. They will also show you some of their reference sources in the digital sector.
You will start with an introduction to digital marketing, seeing the advantages of email, SEO, affiliates and paid marketing (which this course will focus on, specifically on Google Ads and Facebook Ads platforms). You will see the importance of a good marketing campaign, you will see that there are different objectives and you will see which are the main metrics (KPIs) to be taken into account in order to analyze and assess the results of these.
The time has come to design your marketing plan. Guillermo will teach you to identify your client and your potential market with Google Trends and other tools. You will learn to detect which platform will give you better results depending on your type of project, and will give you advice to analyze the competition.
You will enter the world of Google Ads, understanding its full potential through search ads, image or video, to show them on different platforms. You will see how to choose the audience and also, how to see all the relevant metrics.
Arantxa will teach you step by step how to use the tools for your campaign launches. You will learn how to create Google Ads search ads, seeing everything it covers: from extensions to texts. After the theory, you will put into practice what you have learned.
You will learn to create graphic campaigns on the Google Display Network, and video campaigns that will mostly be displayed on YouTube. In addition, you will discover more platform options such as Gmail Ads or Google Shopping, among others.
The turn of Facebook Ads arrived. You will see the great advantages it offers, such as its global reach (also on Instagram, Whatsapp or Messenger) or the possibility of segmenting your ads, creatives and messages in a personalized way.
You will see step by step how to create campaigns on the platform, from the creation of the page in the Business Manager, to the management of ads in the advertiser account. You will learn to structure and divide all the elements of a campaign in Facebook Ads and Instagram Ads: campaigns (objective), Adsets ( targeting and audience. Then, you will see the different types of ads that can be created.
Finally, you will see how to track results and optimize your campaigns on Facebook and Instagram thanks to different tools. They will also show you other really useful resources to keep up to date with the digital environment and get the most out of your campaigns.
What is this course's project?
You will create a digital marketing plan adapted to the needs of your brand or business, as well as the creation of different campaigns in Google Ads and Facebook Ads, ready to activate at the time you deem appropriate.
Who is it for?
To designers, illustrators, artists, community managers and anyone looking for a way to get started in the world of digital marketing and learn how to create paid campaigns on Google, Facebook and Instagram to grow your business or project
What you need
It is not necessary to have any previous knowledge, you will only need a computer with an internet connection to create Google Ads and Facebook Ads campaigns for your project.
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Arantxa & Guille Staff
Digital marketing consultants
Arantxa Beltrán has been working in the online sector for 8 years. It started as part of the initial Amazon.es team from Luxembourg, the European headquarters and then continued in the part of marketplace in Madrid. He later moved to Dublin (Ireland) to work at Google. He was part of the LCS (Large Customer Sales) team from which he managed the Spanish market (technology companies and telecommunications). He then created a digital marketing consultant to help companies grow in a sustained and efficient manner. In addition, she is a professor of digital marketing at ESADE, for master's students.
Guillermo Medina has been in the sector for almost 10 years. He was part of the Amazon launch team in Spain, where he was responsible for marketing initiatives for the music and DVD categories. After a few years there, he had the opportunity to work for Facebook in Dublin (Ireland), where he advised and designed Facebook and Instagram Ads campaigns for the largest companies in Spain such as Mango, Vistaprint, Wallapop or Privalia. He currently works as a consultant freelance , helping companies improve their results on Facebook and Instagram Ads.