Google Ads and Facebook Ads from Scratch

Overview

“We have already seen how to choose the objective of a campaign, define the audience that we want to impact with our campaign, and the different formats that we can use to create our ads. Now let's see how to see the results we are getting with our campaigns and what we can do to improve the results we are getting. ”

In this video lesson Arantxa & Guille addresses the topic: Result tracking and optimization of Facebook and Instagram campaigns, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.

Partial transcription of the video

“Result tracking and optimisation of Facebook and Instagram campaigns With your first campaigns on Facebook Ads you'll get your first results. We'll analyse them, understand if they are what you expected or see how to improve them. It's all done from the section on Reporting in Ads Manager, I'll show you how. Let's take a look. In this lesson I'll show you how to track the results of the campaigns that we launch and how to optimise them. From Ads manager, as we create campaigns, they will appear here. Next to the campaign name we have several columns with different data about the campaign. I...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Google Ads and Facebook Ads from Scratch

• Level: Beginner
• 93% positive reviews (4745)
• 210978 students
• 5 units
• 25 lessons (4h 1m)
• 3 downloads

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media