Google Ads and Facebook Ads from Scratch
Result tracking and optimization of Facebook and Instagram campaigns
A course by Arantxa & Guille , Digital Marketing Consultant
Joined September 2018
Joined September 2018
About the video: Result tracking and optimization of Facebook and Instagram campaigns
Overview
“We have already seen how to choose the objective of a campaign, define the audience that we want to impact with our campaign, and the different formats that we can use to create our ads. Now let's see how to see the results we are getting with our campaigns and what we can do to improve the results we are getting. ”
In this video lesson Arantxa & Guille addresses the topic: Result tracking and optimization of Facebook and Instagram campaigns, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“After launching your initial Facebook Ads campaigns and beginning to see results. it's crucial to delve into the data within the Reporting section. Assess whether these outcomes align with your goals and identify opportunities for enhancement. This analysis will guide you towards more effective advertising strategies. Dash Manager. and I will show you how it's done. Let's go. In this lesson. i'll guide you on tracking and optimizing the results of our launched campaigns. As we campaigns. they will appear in the ad manager. We'll explore how to assess their performance and make necessary adj...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Arantxa & Guille
A course by Arantxa & Guille
With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
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- 25 lessons (4h 1m)
- 33 additional resources (3 files)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
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