Google Ads and Facebook Ads from Scratch
Targeting and Hearings I
A course by Arantxa & Guille , Digital Marketing Consultant
Joined September 2018
Joined September 2018
About the video: Targeting and Hearings I
Overview
“In this lesson I will show you how to define who and where your Facebook and Instagram ads will be shown and we will talk about the importance of good campaign segmentation.”
In this video lesson Arantxa & Guille addresses the topic: Targeting and Hearings I, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“Targeting and audiences In this lesson we'll talk about ad sets. Ad sets is where we define who we show ads to and where. We'll start with who. First we need to understand the different types of targeting or audiences that we can create on Facebook. Facebook has three main audiences. The first is Core Audiences. Core Audiences are based on all interests and all the information Facebook has about its users. The second type of audience Facebook has is Custom Audiences. They are audiences that we give to Facebook to look for people on the platform. There are mainly two ways of giving audience ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Arantxa & Guille
A course by Arantxa & Guille
With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
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