Google Ads and Facebook Ads from Scratch
Targeting and Hearings I
A course by Arantxa & Guille , Digital Marketing Consultant
Joined September 2018
Joined September 2018
About the video: Targeting and Hearings I
Overview
“In this lesson I will show you how to define who and where your Facebook and Instagram ads will be shown and we will talk about the importance of good campaign segmentation.”
In this video lesson Arantxa & Guille addresses the topic: Targeting and Hearings I, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“In this lesson. we'll delve into ad sets. As previously noted. ad sets are crucial for determining the audience and placement of our ads. Let's begin by focusing on the "who" aspect. which involves the specific audience that will view our advertisements. To start. it's essential to grasp the various targeting types or audiences we can establish on Facebook. Understanding these distinctions is key to effective ad placement. As we can see. there are three main types of audiences that Facebook targets. The first is known as core audiences. which encompass a wide range of user interests and dem...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Arantxa & Guille
A course by Arantxa & Guille
With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
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