Google Ads and Facebook Ads from Scratch

Overview

“We continue talking about the importance of making good segmentation in advertising campaigns.”

In this video lesson Arantxa & Guille addresses the topic: Targeting and Hearings II, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.

Partial transcription of the video

“Targeting and audiences To create a Custom Audience or a Lookalike Audience, we have to go to the Audience section on Facebook. There are different ways to get to that section. In the actual ad, when we go to Custom Audiences, there's a small button that says Create new. We'll select the audience we want to create and go to the section. Another way of getting to the Audience section is through the menu at the top, where it shows all the relevant links for Facebook Ads. Here, in the fourth column, in Assets, the first link is Audiences. Once we've clicked on the Audiences section, we'll see ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Google Ads and Facebook Ads from Scratch

• Level: Beginner
• 93% positive reviews (4745)
• 210977 students
• 5 units
• 25 lessons (4h 1m)
• 3 downloads

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media