Google Ads and Facebook Ads from Scratch
Targeting and Hearings II
A course by Arantxa & Guille , Digital Marketing Consultant
Joined September 2018
Joined September 2018
About the video: Targeting and Hearings II
Overview
“We continue talking about the importance of making good segmentation in advertising campaigns.”
In this video lesson Arantxa & Guille addresses the topic: Targeting and Hearings II, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“To create a Custom Audience or a Lookalike Audience on Facebook. start by navigating to the platform’s audience management tools. This can be done from various places within your account; one method is active ad where you access the custom audience settings. Within these settings. look for a button 'Create.' Clicking this will prompt you to choose the type of audience you wish to build and guide you to the You can also access the audience section via the top menu. which provides a straightforward way to navigate where all relevant links for Facebook Ads are displayed. In this case. in the f...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Arantxa & Guille
A course by Arantxa & Guille
With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
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- 25 lessons (4h 1m)
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- Level: Beginner
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