Google Ads and Facebook Ads from Scratch
What platforms are more related to my business?
A course by Arantxa & Guille , Digital Marketing Consultant
Joined September 2018
Joined September 2018
About the video: What platforms are more related to my business?
Overview
“Each business has more affinity with a platform. Normally, those businesses that respond to a specific need are more similar to Google (for example, airline tickets or a hotel stay), while other businesses that are not always related to a specific need tend to work better on Facebook (for example a new brand of t-shirts or a new app). We will explain how to know which platforms should give better results to a project so that you can better assess where you should (a priori, as there are always exceptions) invest more time and money with your campaigns. ”
In this video lesson Arantxa & Guille addresses the topic: What platforms are more related to my business?, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“In this lesson. we delve into identifying the most suitable platforms for your specific business needs and how much investment should be allocated based on your industry's demands. Through a series of case studies. we will explore various scenarios before guiding you to apply these insights to optimize your own company's This course will emphasize Google Ads and Facebook Ads. as they are the most significant and relevant platforms in our markets today. In our markets. google and Facebook operate distinctly. and understanding these differences is crucial. Google primarily addresses user inqu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Arantxa & Guille
A course by Arantxa & Guille
With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
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- 25 lessons (4h 1m)
- 33 additional resources (3 files)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
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