Google Ads and Facebook Ads from Scratch

Overview

“Each business has more affinity with a platform. Normally, those businesses that respond to a specific need are more similar to Google (for example, airline tickets or a hotel stay), while other businesses that are not always related to a specific need tend to work better on Facebook (for example a new brand of t-shirts or a new app). We will explain how to know which platforms should give better results to a project so that you can better assess where you should (a priori, as there are always exceptions) invest more time and money with your campaigns. ”

In this video lesson Arantxa & Guille addresses the topic: What platforms are more related to my business?, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.

Partial transcription of the video

“Which platforms suit my business best In this lesson we'll look at which platforms suit your business and which platforms we can invest more or less in, in our sector. We'll look at some examples. You can extrapolate the conclusions to your business. We'll focus on Google Ads and Facebook Ads, as they are the largest and most relevant platforms in our markets. They function differently, and we need to know why. Google is especially useful for answering a user's suggestion or question, while Facebook helps a product to become well-known. Let's look at examples and extrapolate which combinati...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Google Ads and Facebook Ads from Scratch

• Level: Beginner
• 93% positive reviews (4745)
• 210979 students
• 5 units
• 25 lessons (4h 1m)
• 3 downloads

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media