Course summary
- 25 lessons (4h 1m)
- 33 downloads (3 files)
- 12 exercises
- Course final project
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U1: Introduction
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U2: Digital Marketing
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U3: Designing our marketing plan
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U4: Google Ads
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U5: Facebook & Instagram Ads
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Introduction to Facebook and Instagram
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First steps: Facebook Business Manager, Facebook page and advertiser account
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Campaign Structure and Objectives on Facebook and Instagram Ads
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Targeting and Hearings I
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Targeting and Hearings II
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Ad Formats I
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Ad Formats II
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Result tracking and optimization of Facebook and Instagram campaigns
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Additional tools and resources in Facebook Ads
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Final project
Recent projects
Students
Arantxa & Guille
A course by Arantxa & Guille
Staff
Plus
Digital Marketing Consultant
With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
- 93% positive reviews (4.7K)
- 210,967 students
- 25 lessons (4h 1m)
- 33 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · Polish · Dutch · Italian · French
- Level: Beginner
- Unlimited access forever
