Google Ads and Facebook Ads from Scratch
Google Display Network
A course by Arantxa & Guille , Digital Marketing Consultant
Joined September 2018
Joined September 2018
About the video: Google Display Network
Overview
“In this lesson we will see how to create display campaigns that will appear on the Google Display Network (GDN), which is the network of webpages associated with Google to display graphic ads (banners, videos, or text). We will also see all its elements, targets, and types of ads. ”
In this video lesson Arantxa & Guille addresses the topic: Google Display Network, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“In this lesson. we'll delve into the Google Display Network. a platform used by advertisers to showcase banner ads and creative content across various websites within its network. Similar to our previous discussion on advertising strategies. the setup process for these campaigns adheres to a similar structure ad group and ad. However. we'll notice some differences when using targeting. as keywords are replaced by targeting options. To explore all the available targeting choices. i'll refer to this slide. which will assist me in explaining all the options we can utilize effectively in our ca...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Arantxa & Guille
A course by Arantxa & Guille
With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
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