Google Ads and Facebook Ads from Scratch
Campaign Structure and Objectives on Facebook and Instagram Ads
A course by Arantxa & Guille , Digital Marketing Consultant
Joined September 2018
Joined September 2018
About the video: Campaign Structure and Objectives on Facebook and Instagram Ads
Overview
“Let's see how to structure and divide all the elements of a campaign in Facebook Ads and Instagram Ads. I will also explain the different objectives that we can use in our Facebook and Instagram Ads campaigns.”
In this video lesson Arantxa & Guille addresses the topic: Campaign Structure and Objectives on Facebook and Instagram Ads, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“Structure and goals of campaigns on Facebook and Instagram Ads In this lesson we'll create the first campaigns on Facebook. There are several ways of accessing the Facebook ad account. We can access through the Business Manager we created or from the Facebook profile, by logging on to facebook.com. There is a Create button in the upper part and we choose Ad. If we click on it, we would access the ad account we created. Since we've already created the Business Manager, I'll access it directly from Business Manager. I go to the section Ad accounts, I choose the ad account I've just created, a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
-
Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Arantxa & Guille
A course by Arantxa & Guille
With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
- 93% positive reviews (4.7K)
- 210,980 students
- 25 lessons (4h 1m)
- 33 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · Polish · Dutch · Italian · French
- Level: Beginner
- Unlimited access forever
