Google Ads and Facebook Ads from Scratch

Overview

“In the first place we will see what digital marketing consists of, its advantages over more traditional channels, and how it has allowed access to a multitude of small advertisers to their potential customers, which is impossible through other traditional channels. We will also see some of the most important trends in the area of digital marketing to have a vision of its evolution. ”

In this video lesson Arantxa & Guille addresses the topic: What is digital marketing?, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.

Partial transcription of the video

“In this lesson. we will see what digital marketing is. As implied by its name. digital marketing involves any marketing conducted on digital platforms. mainly the internet. to reach audiences. Some advantages of digital marketing over more traditional channels like TV or radio are our ability segment and measure campaign results. In traditional channels like TV or radio. a single campaign is usually run for all audiences. so everyone sees the same creativity and message. usually a single campaign is conducted for our entire audience. meaning all users see the same creativity and message. Ho...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Google Ads and Facebook Ads from Scratch

• Level: Beginner
• 92% positive reviews (4776)
• 212887 students
• 5 units
• 25 lessons (4h 1m)
• 3 downloads

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media