Google Ads and Facebook Ads from Scratch

Overview

“In the first place we will see what digital marketing consists of, its advantages over more traditional channels, and how it has allowed access to a multitude of small advertisers to their potential customers, which is impossible through other traditional channels. We will also see some of the most important trends in the area of digital marketing to have a vision of its evolution. ”

In this video lesson Arantxa & Guille addresses the topic: What is digital marketing?, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.

Partial transcription of the video

“What is digital marketing? In this lesson we'll see what digital marketing is. As its name indicates, digital marketing is the marketing done on a digital medium, mainly the internet. Some of the advantages of digital marketing over more traditional channels, like television or radio, is the capacity to segment and measure the results of the campaigns. In traditional channels, like TV and radio, usually just one campaign is done for the whole public, so all users see the same creativity and message. Yet on digital platforms like Facebook, we can do different personalised campaigns for each ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Google Ads and Facebook Ads from Scratch

• Level: Beginner
• 93% positive reviews (4745)
• 210983 students
• 5 units
• 25 lessons (4h 1m)
• 3 downloads

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media