Google Ads and Facebook Ads from Scratch
What is digital marketing?
A course by Arantxa & Guille , Digital Marketing Consultants
Joined September 2018
Learn to create campaigns on Google and Facebook to boost your brand or business
- Best seller Spanish with subtitles in English
- 93% positive reviews (4.5K)
- 189761 students
Joined September 2018
About the video: What is digital marketing?
Overview
“In the first place we will see what digital marketing consists of, its advantages over more traditional channels, and how it has allowed access to a multitude of small advertisers to their potential customers, which is impossible through other traditional channels. We will also see some of the most important trends in the area of digital marketing to have a vision of its evolution. ”
In this video lesson Arantxa & Guille addresses the topic: What is digital marketing?, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“What is digital marketing? In this lesson we'll see what digital marketing is. As its name indicates, digital marketing is the marketing done on a digital medium, mainly the internet. Some of the advantages of digital marketing over more traditional channels, like television or radio, is the capacity to segment and measure the results of the campaigns. In traditional channels, like TV and radio, usually just one campaign is done for the whole public, so all users see the same creativity and message. Yet on digital platforms like Facebook, we can do different personalised campaigns for each ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
-
Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
A course by Arantxa & Guille
Arantxa Beltrán has been working in the online sector for 8 years. She was part of the initial Amazon team in Luxembourg, the European headquarters, and then moved to the marketplace in Madrid. She later moved to Dublin, Ireland, to work at Google. She was part of the LCS (Large Customer Sales) team from which she managed the Spanish market (technology companies and telecommunications). She then created a digital marketing consultancy to help companies grow steadily and efficiently. She is also a digital marketing professor for master's students at Esade.
Guillermo Medina has been in the sector for almost 10 years. He was part of the Amazon launch team in Spain, where he was in charge of marketing initiatives for the music and DVD categories. After a few years there, he had the opportunity to work for Facebook in Dublin, Ireland, where he advised and designed the Facebook and Instagram Ads campaigns for some of the largest companies in Spain like Mango, Vistaprint, Wallapop, and Privalia. He currently works as a freelance consultant, helping companies improve their results on Facebook and Instagram Ads.
- 93% positive reviews (4.5K)
- 189761 students
- 25 lessons (4h 1m)
- 33 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, Polish, Dutch, Italian, French
- Level: Beginner
- Unlimited access forever
