Google Ads and Facebook Ads from Scratch
Search campaigns II
A course by Arantxa & Guille , Digital Marketing Consultant
Joined September 2018
About the video: Search campaigns II
Overview
“We will continue with the search campaigns in Google Ads.”
In this video lesson Arantxa & Guille addresses the topic: Search campaigns II, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“After creating the campaign. it will show up on the left side. If an ad group is selected. it will also be visible. This setup helps in organizing our ads. Once we begin receiving metrics. an overview will be available. showcasing graphs and additional data. as we can observe. This helps in analyzing performance. We can view ads within that campaign or even at the ad group level. ensuring comprehensive visibility. We can also view the landing pages if we have defined any specific ones. the keywords we are covering for that ad group. in this case for the generic plus brand one. In this secti...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media

Arantxa & Guille
A course by Arantxa & Guille
With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
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- 25 lessons (4h 1m)
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- Level: Beginner
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