Google Ads and Facebook Ads from Scratch

Overview

“We will see in a practical way how you can create the video campaigns that are shown on YouTube and all its elements. At this point, you will see that the creation of campaigns is always similar by changing the targets and the advertising product.”

In this video lesson Arantxa & Guille addresses the topic: Youtube - Video campaigns, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.

Partial transcription of the video

“Video campaigns In this lesson we'll talk about video ads. They're popularly known as YouTube ads, although they're not only shown there. In terms of structure, they'll follow what we've seen in previous lessons, campaign, ad group and ads. In the ad group we'll choose the targeting type. The targeting will be similar to what we saw in GDN, because we can show our ads to the public we choose, regardless of whether it's content or user targeting. A small difference in the targeting will be, in the content part, placements, since the videos will not usually be shown on websites, but on YouTub...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Google Ads and Facebook Ads from Scratch

• Level: Beginner
• 93% positive reviews (4745)
• 210980 students
• 5 units
• 25 lessons (4h 1m)
• 3 downloads

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media