Google Ads and Facebook Ads from Scratch
Youtube - Video campaigns
A course by Arantxa & Guille , Digital Marketing Consultant
Joined September 2018
Joined September 2018
About the video: Youtube - Video campaigns
Overview
“We will see in a practical way how you can create the video campaigns that are shown on YouTube and all its elements. At this point, you will see that the creation of campaigns is always similar by changing the targets and the advertising product.”
In this video lesson Arantxa & Guille addresses the topic: Youtube - Video campaigns, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“In this lesson. we are going to discuss video ads. These are often referred to as YouTube ads. though they aren't limited to YouTube alone. They adhere to the structure we've discussed in earlier lessons: campaign. ad group. and ads. In the ad group. we select the targeting type. This setup ensures our ads reach the intended audience effectively. The targeting is similar to what we've seen on GDN because it allows us to display our ads to a chosen audience. whether based on content or user preferences. However. there is a slight distinction in targeting when it comes to content placements. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Arantxa & Guille
A course by Arantxa & Guille
With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
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- 25 lessons (4h 1m)
- 33 additional resources (3 files)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
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