Google Ads and Facebook Ads from Scratch
Other Google Ads products
A course by Arantxa & Guille , Digital Marketing Consultant
Joined September 2018
Joined September 2018
About the video: Other Google Ads products
Overview
“At this point, you will know how to create the most popular Google Ads ads (search, display, and video) but I also want to show you a stroke of other advertising products that we can find in Google Ads, such as Gmail Ads, Universal App Campaigns, and Google Shopping campaigns, in case you want to delve into these products yourself.”
In this video lesson Arantxa & Guille addresses the topic: Other Google Ads products, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“Other Google Ads products We'll look at other Google Ads products that are less common and a bit more advanced but that are available and it's important to recognise them. First we'll look at Gmail Ads. Let's take a look. To create a campaign on Gmail Ads, we'll have to go to Campaigns, New Campaign, and choose the goal we want, for example, we'd use Website traffic. When we place the cursor above it, it explains the definition of that goal. Then we select a campaign type, which is Display. The options we have are Standard display, which are the ones we've seen in the Google GDN lesson, the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Arantxa & Guille
A course by Arantxa & Guille
With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
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- 25 lessons (4h 1m)
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