Google Ads and Facebook Ads from Scratch
Search campaigns I
A course by Arantxa & Guille , Digital Marketing Consultant
Joined September 2018
Joined September 2018
About the video: Search campaigns I
Overview
“Let's see how to create the famous Google search ads, also called text ads, which are those that appear in the first position when you type something in the search engine. We will also see all the parts that include a search ad, such as extensions, keywords, and their matches, copies, URLs, their settings, etc.”
In this video lesson Arantxa & Guille addresses the topic: Search campaigns I, which is part of the Domestika online course: Google Ads and Facebook Ads from Scratch. Learn to create campaigns on Google and Facebook to boost your brand or business.
Partial transcription of the video
“And the time has come to create the first campaigns. Let's start with the search campaigns. These are the ones that appear on the search engine. That is. when you type a search in Google. the first results that appear are often ads. In this lesson. delve into various aspects and strategies. then apply what we've learned practically in real-world scenarios. Our existing Google Ads account will be utilized. First. we need to understand the campaign structure. is consistent across all campaign types and follows a set sequence. Here. we will create an illustrative example specifically for Googl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Ads and Facebook Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Arantxa & Guille
A course by Arantxa & Guille
With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
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