Pictogram Design for Brands
Hierarchy and Application Exercises
A course by Wayfinding Consultores , Information Designer
Joined November 2019
About the video: Hierarchy and Application Exercises
Overview
“In this lesson, I will have the family of pictograms in a digitized space (render) that allows us to evaluate how our family will be displayed in a given physical space.”
In this video lesson Wayfinding Consultores addresses the topic: Hierarchy and Application Exercises, which is part of the Domestika online course: Pictogram Design for Brands. Learn how to design custom pictograms for unique signage systems.
Partial transcription of the video
“Application exercises and hierarchy Now we will test the family of pictograms in a digitized space known as render. For the development of my work, I have a video that is a render to go analyzing the place and where is the best arrangement for each element from my family of pictograms. This type of render is developed by architects, where they exemplify how this building is contextualized within a certain territory. It will allow me to analyze what are the item arrangements i will need, this is not only applied to the theme of pictograms, but also to the information that I will deliver with...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Pictogram Design for Brands
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Signage Design, Vector Illustration

Wayfinding Consultores
A course by Wayfinding Consultores
Pamela Sthandier, is an information designer at Wayfinding Consultores, a consultancy specialized in the analysis of flows and trajectories and focused on information and signage design. Since 2011, she has been developing projects focused exclusively on information design, including branding strategies and environmental graphics that create memorable spaces and improve user navigation.
In 2017, the consultancy won the Chile Design, Clap and IGDEA award, in the category of Information Systems design for the development of a signaling system at Parque Arauco Kennedy. In 2019, they won again with a system project for the Megacentro Enea Distribution Center.
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