Pictogram Design for Brands
What Will We Do in the Course?
A course by Wayfinding Consultores , Information Designer
Joined November 2019
About the video: What Will We Do in the Course?
Overview
“In this lesson, I will show you what is the project that we will carry out in this course: develop a family of pictograms for a highway company that needs to use them in a building to generate a navigation system.”
In this video lesson Wayfinding Consultores addresses the topic: What Will We Do in the Course?, which is part of the Domestika online course: Pictogram Design for Brands. Learn how to design custom pictograms for unique signage systems.
Partial transcription of the video
“What will we do in this course? In this lesson, I will tell you what you can do once you finish this course. We will build a family of pictograms, of no less than five pictograms, for a building in Américo Vespucio Oriente. Américo Vespucio Oriente is a company in charge of managing and building highways in Santiago de Chile. Our task will be to develop a family of pictograms which will be part of the signaling system from the administrative offices of Américo Vespucio Oriente. First, we will analyze the brand values and where the project will be located in the architectural space. We will ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Pictogram Design for Brands
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Signage Design, Vector Illustration

Wayfinding Consultores
A course by Wayfinding Consultores
Pamela Sthandier, is an information designer at Wayfinding Consultores, a consultancy specialized in the analysis of flows and trajectories and focused on information and signage design. Since 2011, she has been developing projects focused exclusively on information design, including branding strategies and environmental graphics that create memorable spaces and improve user navigation.
In 2017, the consultancy won the Chile Design, Clap and IGDEA award, in the category of Information Systems design for the development of a signaling system at Parque Arauco Kennedy. In 2019, they won again with a system project for the Megacentro Enea Distribution Center.
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