Pictogram Design for Brands

Pictogram Design for Brands

“If you are watching this video, it is because you have reached the end of this course. Thank you very much for joining me on this tour! It has been very nice to teach you about this design technique. I hope it will be useful for future signage products. Remember that you can give identity to your ideas and pictograms, you just have to study your client, their space and interests. The development of pictograms in a complex world and requires dedication, but if you do it, you will achieve very attractive projects. Now you are ready to go your own way. But first, we will review what was seen in this course: First we study the client: the corporate building of Americo Vespucio Oriente. We analyze your design and brand values to develop a family of pictograms. With this study we created the first graphic guidelines that were later transformed into sketches.

Later we began to vectorize the family already drawn and transfer it to the digital world through Illustrator. We now apply certain optical settings that improved the display of the pictogram system. And finally, we carry out the application of color and a preview of the final result, in a photomontage made from the render of our client's building. Now it's your turn. Ask yourself constantly who you are designing for and what is the goal of the project. Remember that the development of pictograms is not only aesthetic but must also be functional, always try to take care of that principle. Leave your comments and doubts in the forum so that I can see them whenever possible. Again, thank you very much for your attention! Bye! ”

Partial transcription of the video

“Final project If you are watching this video, it is because you have reached the end of the course. Thank you very much for joining me on this tour. It has been very nice to teach you this design technique. I hope it will be useful in future signage projects. Remember that you can give identity to your ideas and pictograms. You just have to study the client, their space and their interests. The development of pictograms is a complex world that requires dedication but if you do, you will achieve very attractive projects. Now you are ready to go your own way. But first, we will review what we...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Pictogram Design for Brands

• Level: Beginner
• 100% positive reviews (55)
• 1188 students
• 5 units
• 20 lessons (3h 28m)
• 10 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Graphic Design, Signage Design, Vector Illustration