Pictogram Design for Brands
Development Evaluation
A course by Wayfinding Consultores , Information Designer
Joined November 2019
About the video: Development Evaluation
Overview
“In this lesson, we will recap the main questions we must answer to make the project attractive and effective and to establish a record.”
In this video lesson Wayfinding Consultores addresses the topic: Development Evaluation, which is part of the Domestika online course: Pictogram Design for Brands. Learn how to design custom pictograms for unique signage systems.
Partial transcription of the video
“Development evaluation In this lesson we will recap the main questions that we must respond to generate an attractive and effective project. These are some questions we will address to answer if my family of pictograms complies or not with what is proposed in the order. The most universal and the most applicable to any system is if you set up a unified system. In this sense, it is necessary to understand if the design decisions They are applicable to each of our pictograms. In this case, each of my pictograms has a teardrop head. They are simple elements, they are elements that are composed...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Pictogram Design for Brands
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Signage Design, Vector Illustration

Wayfinding Consultores
A course by Wayfinding Consultores
Pamela Sthandier, is an information designer at Wayfinding Consultores, a consultancy specialized in the analysis of flows and trajectories and focused on information and signage design. Since 2011, she has been developing projects focused exclusively on information design, including branding strategies and environmental graphics that create memorable spaces and improve user navigation.
In 2017, the consultancy won the Chile Design, Clap and IGDEA award, in the category of Information Systems design for the development of a signaling system at Parque Arauco Kennedy. In 2019, they won again with a system project for the Megacentro Enea Distribution Center.
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