Pictogram Design for Brands
Development of Variants and Styles According to Our Objective
A course by Wayfinding Consultores , Information Designer
Joined November 2019
Joined November 2019
About the video: Development of Variants and Styles According to Our Objective
Overview
“In this lesson, we will carry out small exercises that allow us to adapt our family to different interventions within a specific physical space.”
In this video lesson Wayfinding Consultores addresses the topic: Development of Variants and Styles According to Our Objective, which is part of the Domestika online course: Pictogram Design for Brands. Learn how to design custom pictograms for unique signage systems.
Partial transcription of the video
“Development of variants and styles according to our objective In this video I will show you various exercises to adapt your family of pictograms according to the needs of the space. We must conceive our family of pictograms as non-static elements and capable of being flexible and adapt to different supports or platforms, according to communication needs, aesthetic and graphic that we want to represent. For this we must have certain considerations and have the predisposition to have some flexibility to break the grid and re-adapt the pictograms based on what we need, like for example what wo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Pictogram Design for Brands
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Signage Design, Vector Illustration
Wayfinding Consultores
A course by Wayfinding Consultores
Pamela Sthandier, is an information designer at Wayfinding Consultores, a consultancy specialized in the analysis of flows and trajectories and focused on information and signage design. Since 2011, she has been developing projects focused exclusively on information design, including branding strategies and environmental graphics that create memorable spaces and improve user navigation.
In 2017, the consultancy won the Chile Design, Clap and IGDEA award, in the category of Information Systems design for the development of a signaling system at Parque Arauco Kennedy. In 2019, they won again with a system project for the Megacentro Enea Distribution Center.
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- Level: Beginner
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