Pictogram Design for Brands
Finding References and Developing a Mood Board
A course by Wayfinding Consultores , Information Designer
Joined November 2019
Joined November 2019
About the video: Finding References and Developing a Mood Board
Overview
“In this lesson, we will prepare a database to help us plan the contents and evaluate the total number of pictograms that we will have to design.”
In this video lesson Wayfinding Consultores addresses the topic: Finding References and Developing a Mood Board, which is part of the Domestika online course: Pictogram Design for Brands. Learn how to design custom pictograms for unique signage systems.
Partial transcription of the video
“Search for references and development of moodboard In this lesson we will look for references to develop our family of pictograms. As we could see in the previous lessons, the project must be based on three main columns. The first is the customer, who will be an intermediary between the user, the space or digital platform. The second is the user, whose goal on our part is to understand who will this person be, who is going to visit and who will have to relate to the project. And finally, the physical space or digital platform, know where it will be implemented. My client is going to be a hi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Pictogram Design for Brands
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Signage Design, Vector Illustration
Wayfinding Consultores
A course by Wayfinding Consultores
Pamela Sthandier, is an information designer at Wayfinding Consultores, a consultancy specialized in the analysis of flows and trajectories and focused on information and signage design. Since 2011, she has been developing projects focused exclusively on information design, including branding strategies and environmental graphics that create memorable spaces and improve user navigation.
In 2017, the consultancy won the Chile Design, Clap and IGDEA award, in the category of Information Systems design for the development of a signaling system at Parque Arauco Kennedy. In 2019, they won again with a system project for the Megacentro Enea Distribution Center.
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