Pictogram Design for Brands
Use of Materials and Their Applications
A course by Wayfinding Consultores , Information Designer
Joined November 2019
About the video: Use of Materials and Their Applications
Overview
“In this lesson, I will show you the main materials that you could face when applying your pictograms in a given physical space.”
In this video lesson Wayfinding Consultores addresses the topic: Use of Materials and Their Applications, which is part of the Domestika online course: Pictogram Design for Brands. Learn how to design custom pictograms for unique signage systems.
Partial transcription of the video
“Use of materials and their applications In this lesson I will show you the main materials that you can face to apply your family of pictograms in a given space. How certain materials they can be effective and decisive for the proper development of a project or, on the contrary, disadvantage it. The first one we will tackle is glass. Among its uses are: for facades and interiors, equipment and supports, such as totems or architectural elements. It is produced from the mixture of sand and silica to produce a transparent, homogeneous plate, which can be made in various colors. We have the colo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Pictogram Design for Brands
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Signage Design, Vector Illustration

Wayfinding Consultores
A course by Wayfinding Consultores
Pamela Sthandier, is an information designer at Wayfinding Consultores, a consultancy specialized in the analysis of flows and trajectories and focused on information and signage design. Since 2011, she has been developing projects focused exclusively on information design, including branding strategies and environmental graphics that create memorable spaces and improve user navigation.
In 2017, the consultancy won the Chile Design, Clap and IGDEA award, in the category of Information Systems design for the development of a signaling system at Parque Arauco Kennedy. In 2019, they won again with a system project for the Megacentro Enea Distribution Center.
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