Pictogram Design for Brands
About Us
A course by Wayfinding Consultores , Information Designer
Joined November 2019
About the video: About Us
Overview
“In this lesson I will tell you who we are, how our office was born and how we have approached pictogram family projects especially focused on the field of signaling systems. I will tell you what our approach is and what we have learned during these 9 years carrying out projects in the field of information system and signage.”
In this video lesson Wayfinding Consultores addresses the topic: About Us, which is part of the Domestika online course: Pictogram Design for Brands. Learn how to design custom pictograms for unique signage systems.
Partial transcription of the video
“Presentation Hello, my name is Pamela Sthandier and I want to welcome you to this Domestika course. I want to start by telling you about Wayfinding Consultores. Wayfinding is a collaborative office born in 2011 through a commission from one of the shopping centers largest in Santiago de Chile, Parque Arauco Kennedy, which entrusts you to carry out a project of a signage system for the entire shopping center. This academic group that receives the commission decides to form Wayfinding Consultores to face the challenge. To be able to face difficulties of working on a project of this complexity...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Pictogram Design for Brands
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Signage Design, Vector Illustration

Wayfinding Consultores
A course by Wayfinding Consultores
Pamela Sthandier, is an information designer at Wayfinding Consultores, a consultancy specialized in the analysis of flows and trajectories and focused on information and signage design. Since 2011, she has been developing projects focused exclusively on information design, including branding strategies and environmental graphics that create memorable spaces and improve user navigation.
In 2017, the consultancy won the Chile Design, Clap and IGDEA award, in the category of Information Systems design for the development of a signaling system at Parque Arauco Kennedy. In 2019, they won again with a system project for the Megacentro Enea Distribution Center.
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