Pictogram Design for Brands

Pamela Sthandier, is an information designer at Wayfinding Consultores, a consultancy specialized in the analysis of flows and trajectories and focused on information and signage design. Since 2011, she has been developing projects focused exclusively on information design, including branding strategies and environmental graphics that create memorable spaces and improve user navigation.

In 2017, the consultancy won the Chile Design, Clap and IGDEA award, in the category of Information Systems design for the development of a signaling system at Parque Arauco Kennedy. In 2019, they won again with a system project for the Megacentro Enea Distribution Center.