Pictogram Design for Brands
Optical Adjustments
A course by Wayfinding Consultores , Information Designer
Joined November 2019
Joined November 2019
About the video: Optical Adjustments
Overview
“In this lesson, I'll show you settings that will improve the display and production of your glyph family on certain platforms.”
In this video lesson Wayfinding Consultores addresses the topic: Optical Adjustments, which is part of the Domestika online course: Pictogram Design for Brands. Learn how to design custom pictograms for unique signage systems.
Partial transcription of the video
“Optical adjustments In this lesson I will teach you how to make basic optical adjustments linked to the typographic world. Once we have prepared the first sketches at the analog level, and then vectorization and use of the graticule, as we saw before, we are entering a phase of greater detail, a phase where it's the small adjustments that count, and those that, on the one hand, will give it greater character to the family of pictograms, and, on the other, greater coherence to make them coexist with our font family. How to link the pictogram family to the typeface family is a personal decisi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Pictogram Design for Brands
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Signage Design, Vector Illustration
Wayfinding Consultores
A course by Wayfinding Consultores
Pamela Sthandier, is an information designer at Wayfinding Consultores, a consultancy specialized in the analysis of flows and trajectories and focused on information and signage design. Since 2011, she has been developing projects focused exclusively on information design, including branding strategies and environmental graphics that create memorable spaces and improve user navigation.
In 2017, the consultancy won the Chile Design, Clap and IGDEA award, in the category of Information Systems design for the development of a signaling system at Parque Arauco Kennedy. In 2019, they won again with a system project for the Megacentro Enea Distribution Center.
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- 20 lessons (3h 28m)
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- Audio: Spanish
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- Level: Beginner
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