Pictogram Design for Brands

Overview

“In this lesson, we will address key questions, such as: Who is our customer? What does our client need? What will the pictogram family look like and how should it be applied? How many pictograms do I have to design? We will also address other questions that will help us to generate a solid structure to start designing.”

In this video lesson Wayfinding Consultores addresses the topic: Defining the Structure, the Client and the Space, which is part of the Domestika online course: Pictogram Design for Brands. Learn how to design custom pictograms for unique signage systems.

Partial transcription of the video

“Defining the structure, the client and the space Now we will ask ourselves key questions to identify who our client is, and with this, give a solid structure to our family of pictograms. To start any effective project development of pictograms, the first question to ask myself is: who is my client? Knowing who my client is will allow me to approach myself specific and particular needs of each family of pictograms. For example my family could be developed for a restaurant or a mall or a museum, a bank, an airline, a hospital. The possibilities of clients that you can have are endless. And th...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Pictogram Design for Brands

• Level: Beginner
• 100% positive reviews (55)
• 1188 students
• 5 units
• 20 lessons (3h 28m)
• 10 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Graphic Design, Signage Design, Vector Illustration