Pictogram Design for Brands
Influences
A course by Wayfinding Consultores , Information Designer
Joined November 2019
About the video: Influences
Overview
“Every good project is born with the aim of recreating others that inspire us every day to want to improve and do things in a different and innovative way. In this lesson we will review who inspires us with ideas and approaches worth studying and adopting.”
In this video lesson Wayfinding Consultores addresses the topic: Influences, which is part of the Domestika online course: Pictogram Design for Brands. Learn how to design custom pictograms for unique signage systems.
Partial transcription of the video
“Influences In this lesson, I will show you our main influences. I want to start with this information design book, edited by the famous Taschen publisher, that generates a compilation of good information design, what allows us understand how to develop graphic and visual resources that are effective and attractive at the same time. For example, here we can notice different types of infographics that allow us to understand how to use typographic resources, for example, to be able to represent percentages and explain topics that are particularly complex. In this example we can see that the in...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Pictogram Design for Brands
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Signage Design, Vector Illustration

Wayfinding Consultores
A course by Wayfinding Consultores
Pamela Sthandier, is an information designer at Wayfinding Consultores, a consultancy specialized in the analysis of flows and trajectories and focused on information and signage design. Since 2011, she has been developing projects focused exclusively on information design, including branding strategies and environmental graphics that create memorable spaces and improve user navigation.
In 2017, the consultancy won the Chile Design, Clap and IGDEA award, in the category of Information Systems design for the development of a signaling system at Parque Arauco Kennedy. In 2019, they won again with a system project for the Megacentro Enea Distribution Center.
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- 20 lessons (3h 28m)
- 29 additional resources (10 files)
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- Level: Beginner
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